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Retail Concept Development

In a rapidly changing market like retailing it is of great importance that products and services delivered by the organization match with the needs of the customer. Changing markets require organizations to be flexible. Retail organizations continuously need to change and innovate to keep up with the pace of the ever changing customer demands. This is a way retailers keep looking for creative and innovative concepts. Concepts that make use of both online and offline channels. Through these concepts retailers can create an offer that will differentiate them from competitors.


Commercialism, entrepreneurship, research and analysis, learning ability, communication and cooperation, result and value orientation.

Aanvullende informatie

Field trips in the Netherlands


Passed foundation year, participation in second year.


Assignments, literature review, process assignment


Monday - Friday.