Kies op maat

Inloggen Menu

E-business

In the minor e-business you work on a project, using Scrum. You are in a heterogeneous group of students who come from different courses, and universities. Your project aim is to create a solution for a problem of a company which can be solved be digitizing part of the organization. Student groups have worked on online marketing, app development, platform development, and other real-life prototypes. The minor allows you to work with a relevant project management method, and learn about latest developments in e-business. Overall it supports your development as a modern day professional! 

Because we ideally work with mixed student groups in multi-disciplinary teams you are welcome if you would like to work on this learning outcome: ‘Working together, using Scrum, you develop problem solving and commercially viable e-business deliverables which can be launched by companies after minor adaptations’. This minor is usually chosen by business, management, media, ICT, design, and communication students.

Leerdoelen

In the minor E-business you work together, using Scrum, to develop products that digitize part of an organization’s business and thereby solve a problem the company has. The project you work on will determine part of the content of the module. Other topics are: design, and latest developments in e-business (which are updated regularly).

Ingangseisen

All students who passed the foundation year.

Literatuur


Suggested basic literature is:

Although no literature is mandatory (because a lot of recent information can be found online) we recommend some literature. Some copies of this literature can be found in the Stenden library

Recommended textbooks

  • Chaffey, D., digital business and e-commerce management, Prentice Hall, Harlow
  • Chaffey, D., e-business and e-commerce management, Prentice Hall, Harlow
  • Goor & Ploos en van Amstel, European distribution and supply chain logistics.
  • Johnson, G., Scholes, J, Whittington, R., Exploring Corporate Strategy, Prentice Hall Financial Times, Harlow
  • Visser, H.M., Goor van, A.R., Logistics: Principles and practice, Stenfert Kroese, Groningen
  • Turban e.a., Electronic Commerce 200x: a managerial perspective, Pearson Education, Upper Saddle River
  • Zeithaml and Bitner, Services marketing: integrating customer focus around the firm, McGrawHill Irwin, Boston

Recommended literature interactive lecture

  • Anderson, C., The Long Tail: how endless choice is creating unlimited demand, Random House Business Books, London
  • Friedman, T.L., The world is flat: The globalized world in the twenty-first century, Penguin Books, London
  • Lazar, J., Web Usability: A user-centred design approach, Pearson Education
  • Silver, M., Exploring interface design, Delmar Learning, Clifton Park

Rooster

--

Toetsing

At the end we calculate an average grade from multiple sub-grades: The idea (1) to solve the company’s problem and prototype (2) you create based on your idea, Scrum participation (3), interactive sessions (4) about e-business, final presentation (5), and an article (6) are being assessed using clearly described assessment criteria.