In this module you will be exploring the roles of the various industry intermediaries in the music industry. You will acquire new knowledge and skills within the sectors Recorded Music, Music Publishing and Licensing, Live Performances and Touring, Artist Branding and Music Law. This experience will prepare you for a job in the music industry.

See also this clip from the module leader of IMM.

You learn what it means to be a professional intermediary in the music industry. Working on real business cases, you will be able apply the newly acquired knowledge and skills to negotiate a deal.

In addition to conducting research projects and reading relevant articles, you will also have enough opportunities to grow as a professional. For example by attending creative workshops on Talent Scouting or Music Pitches for tv/online commercials and by sharing knowledge by presenting interviews with people from the work field. Additionally, there is the challenge to organise the Knowledge Experience Day: a network event where students present their own creative concepts and share knowledge with peer students, teachers and key parties from the music industry.

The tutors are deeply connected to the professional work field and their international networks will help you explore the music industry and all its aspects. The module includes guest lectures, business trips, attending ADE, or the Popronde. You can also take the chance to study at Berklee College of Music in the USA for a week.

You will pitch your individual research proposal, regarding points of improvement or inefficiency in the music industry. After that you will form teams (based on the topics) to create the International Music Business Concept (IMBC) in a discipline that appeals most to you.

You will then present the completed concept in an oral final presentation at the end-of-module event, organised by you and your fellow students. At the end of this moduel you will deliver a written group report about the IMBC you created.

Halfway through the semester there is an individual oral exam on Music Industry & Copyright Law. This exam is based on lectures and a real business case, in which you will have a professional role, such as Artist Manager, Music Publisher, or Record Label.

Examples of topics presented at the end event

• Gender Equality in the Music Industry
• Fair Pay-out Models on DSP's
• Ticket scalping
• Mental Health issues in K-pop
• Fake artists on Spotify

Core task 1: Creation
Creates promising (media) concepts, focused on meaning and experience, that fit the (interaction) issue (the content) and the parties involved.

Core task 3: Marketing
Skills that are needed to develop and apply long-term and flexible marketing strategies in a way that creates value perception among consumers or users.

Core task 4: Research
Conducts research on interaction (or other) issues and analyses the research results with a view to their applications.

Core task 6: Management of value creation Recognises opportunities for value creation and translates them into goals, products and processes. Coordinates processes to create value according to a realistic timeline and accounts for these to the actors involved.

• 60 EC Year 1
• 30 EC Year 2

Decent command of the English language in speaking and writing. Knowledge of music copyright is desirable, but not a requirement.

Besides that please send us your Motivation Letter and CV to get selected (kiesopmaat.crb@inholland.nl). Students who have already worked in the music industry and want to find their professional career in this area will have our preference.

Music blogs, newsletters, articles:
 www.musicbizworldwide.com
 www.billboard.com
 www.billboard.biz
 www.musicweek.com
 www.musicregistry.com
www.ifpi.org
musicandcopyright.wordpress.com

 Recommended:

The Music Industry: Music in the Cloud, Patrik Wikström (DMS - Digital Media and Society) Paperback Publisher Polity Press, 2013 Second edition, Language: English ISBN 9780745664187

Artist Management for The Music Business, Paul Allen Third Edition published in 2015 by Focal Press, Language English ISBN 978-0-415-71022-0

Getting to Yes (Negotiating Agreement without giving in), Roger Fisher and William Ury, Bruce Patton Updated and Revised version. Third Edition published in 2011 by the Peguin Group ISBN-978-0-14-311875-6

Approximately 12 hours a week. The first half of the semester has more contact hours than the second part.

Mostly on Tuesday and Wednesday, but sometimes also on Monday and Friday.

• Research proposal – Oral Individual Pitch 5 EC
• Music Industry and Copyright Law - Oral Individual Exam 10 EC
• International Music Business Concept - Written Group Report 15 EC

There may be extra costs: travel costs, business trips and/or international exchange

Recommendations of students:

Florian
“The International Music Management module was one of the most uniquely challenging semesters I’ve ever had to deal with in my undergraduate student life. The mindset that this minor gave me allowed me to truly enjoy key lectures on Copyright Law, Music Publishing and Sync Licensing – my three favorite aspects of this semester.”

Marque
"With teachers who are working or have worked in the music industry, it was great to learn about subjects they have first-hand experience in. Learning from these teachers was also a great opportunity to expand our network within the industry. The International Music Management module itself was very insightful and I enjoyed it a lot. The subjects that were taught were very interesting."

It may happen that there are not enough registrations for a module, which means that it has to be cancelled.