International Business Studies I; Spring semester
This minor aims to provide students with a solid background for doing business internationally. All modules are in English. The project forms the focus point of this minor. Theoretical modules support you in providing a solid background to the project. You will work in project groups with different nationalities where you learn to cooperate with international students for a real client on a challenging marketing challenge, in an international niche market. The project runs during one semester and is divided in two separate parts. First part is market research, second part is developing the marketing plan for the client. Using international market research provides the client with a motivated marketing advice.
Some of our clients of projects of the past years were: Dutch Delta Design, Union Bicycles, Koga Myata bicycles, Slow Food Netherland Raw Milk Cheese, Johnny en Therese Boer Librije 3 star Michelin restaurant, QL Hotels boutique hotels association, Fairphone, sustainable mobile Phone.
In the international project group you will work on a business case with an international character. Delivering a good project result under time pressure will bring intercultural differences to the surface. Working in a multicultural project team therefore requires flexibility from each team member to handle the differences in language skills, knowledge and cultural background.
The focus of International Business Studies spring semester is aimed at developing a sound international marketing strategy. The module international Online Marketing Communication uses international marketing cases to explore core themes of online global marketing. Online market research will provide you with the tools to do proper (online) market research. The research results will help shape business decisions.
The cultural aspect will be handled in the module marketing across cultures in which students learn operate effectively in different business cultures. European Business law will help you to discover the legal angle to doing business in Europe.
In the skills section Dutch students follow Spanish as a foreign language.
International students follow English language courses. (Dutch students are not allowed to choose English.)
Students perceive this minor as a good preparation on an internship or study abroad. If you are pursuing a career at a company who is operating internationally, having followed this English minor with a strong international orientation, definitely does give you an advantage.
Competenties op het gebied van MG/Eco?Com.
De student moet beschikken over gevorderd niveau.