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Influencing Public Policy

How do you give concerned citizens and organizations a voice? How do you ensure that public officials in silos listen to you policies? In the minor Influencing Public Policies we provide you with the tools to do so. Even if you’re in a situation of relative weakness, we empower you to redress public policies by making use of collective bargaining and campaigning. You learn to understand the intricate process of political lobbying you create a comprehensive communication strategy based on rhetorical and psychological principles. On the other hand, we deem it important to navigate the ethical implications involved. As such, we invite you to discuss what you consider legitimate forms of influencing policy and which forms you may dismiss as unethical.



Student can establish a lobby group, make a strategic communication plan and execute this plan with language and visuals in a self created website.

Students learn to understand the formal and informal dynamics of a real-life lobby by making use of Kingdon’s multiple streams model of agenda-setting.

Students can navigate the ethical implications of the art and science of policy influencing in the realm of social media and technology.

Aanvullende informatie

This minor is primarily taught in the English language. This entails that the plenary lectures, workshops and literature will all be in English. For Dutch students, we will additionally provide coaching and instruction in the Dutch language. Dutch-speaking students also have the option of completing their exams in Dutch if they prefer this to English.


The minor can be selected by students with a keen interest in public matters with a propedeutic degree. Basic knowledge of public management and public institutions is required. An intermediate proficiency in the English language (B2) is mandatory.


You will be tested by building a website, writing a research paper and a blog and by giving a pitch.

The exam is scheduled in the 10th week of the 2nd term, and the resits will be in week 13 and 14 . The student receives a pass if all the assignments and exams are graded equal to or higher than 5,5.


Kingdon, John W. (1984). Agendas, alternatives, and public policies. Boston: Little, Brown.

Singer, P.W. & Brooking, Emerson T. (2019). Likewar: The Weaponization of Social Media. Boston: Mariner Books.

Est, R.van, m.m.v. V. Rerimassie, I van Keulen and G. Dorren. (2014). Intimate technology, The battle for our body and behaviour.  Den Haag, Rathenau Instituut.

And additional literature / media.