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Artful Business Creations

During this international minor students explore what the arts have to offer to business. To this end, students will be familiarized with practices from the world of art and design. Working on real life assignments, students will learn how to apply the artistic/designer mindset, concepts and techniques to business challenges.


This minor is related to the Dublin Descriptors:

Knowledge & understanding

Provides a basis or opportunity for originality in developing or applying ideas often in a research context

  • improve his or her English
  • know methods and means to connect art and business, to

connect new ways of thinking to established concepts and to connect innovations to old products and services.


Applying knowledge & understanding

Problem solving abilities applied in new or unfamiliar environments within broader (or multi-disciplinary contexts)

  • apply the knowledge and skills in a real-life setting
  •    demonstrate that he or she is capable of applying the insights of design thinking, models and techniques from the arts and creative industries to the world of business; the student will have to show
    • which elements of the program he or she has found useful and why
    • how these elements have found their way into the final product (the project proposal/end presentation for the client)


Making judgements

Ability to integrate knowledge and handle complexity, and formulate judgments with incomplete data

  •    elaborate on the experience of the chain of re-think/ use/ connect/ frame/ sell/ invent in organizations, companies and institutes
  •    critically evaluate own research findings to arrive at feasible recommendations for the external assignment provider.



Communicate the conclusions, the underpinning knowledge and rationale (restricted scope) to specialist and non-specialist audiences (monologue)

  • present findings in a coherent and professional manner in writing, orally and utilizing appropriate visual aids.


Learning skills

Study in a manner that may be largely self-directed or autonomous

  • think creative (skills), out-of-the-box,
  • work effectively in multicultural and interdisciplinary groups (project-based),
  • reflect on how he or she has challenged himself/herself to think out of the box and step out of his or her comfort zone
  •    get to know others and him/herself,
  •    acquire (intercultural) communication and collaboration skills as part of his or her personal development.


Strong English skills (EFR level B2)

More info contact


Tests A: 3 partial tests with elements of content, project and personal development (12 ects):

Method A: Assessment grade week 4 (25%), 7 (25%), 9 (50%) Resit week 10

Tests B: Field trips (2 ects)

Method B: Practicum (attendance 80%), Pass/fail week 9

Tests C: Bootcamp and closure (1 ects)

Method B: Practicum (attendance 100%), Pass/ fail week9


Mandatory literature:

Frame Innovation, create new thinking by design, Kees Dorst

ISBN 978-0-262-32431-1

We make use of 21st century skills and learning through experience:

Students will have to search actively for other relevant literature and sources as part of the learning experience.


The schedule will be published on the Studentportal.