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Artful Business Creations

During this international minor students explore what the arts have to offer to business. To this end, students will be familiarized with practices from the world of art and design. Working on real life assignments, students will learn how to apply the artistic/designer mindset, concepts and techniques to business challenges.

In this 10 week program, students teams will work on projects provided by external clients. The focus will be on existing business challenges that require a fresh perspective (e.g. an empty building looking for a new purpose, a new audience for an existing product/service, a festival that is attracting less and less visitors). Instead of working with standard management tools and models, students are encouraged to think and act like artists or designers.


Depending on possibility to both online and offline, the program consists of four ‘tracks’:

1.     Content track: classes and workshops in which students learn about art and design as a creative force.

2.     Field trips: we go out and find inspiration in the art and creative industries. How do artists and creatives think, how do they work? What can we learn from them?

3.     Project track: working with your group on your project, using the insights from the Content track and Field Trips.

4.     (Team) coaching: Artful Business Creations is a very demanding minor. Working in interdisciplinary and intercultural teams on a project that requires lots of creativity will be very challenging. Students will receive coaching to perform effectively under these circumstances.


Artful Business Creations will start with an intensive compulsory bootcamp and finish with a closing event.


This minor is related to the Dublin Descriptors:

-knowledge & understanding

Provides a basis or opportunity for originality in developing or applying ideas often in a research context

  • improve his or her English
  • know methods and means to connect art and business, to

connect new ways of thinking to established concepts and to connect innovations to old products and services.


-applying knowledge & understanding

Problem solving abilities applied in new or unfamiliar environments within broader (or multi-disciplinary contexts)

  • apply the knowledge and skills in a real-life setting

·     demonstrate that he or she is capable of applying the insights of design thinking, models and techniques from the arts and creative industries to the world of business; the student will have to show

o    which elements of the program he or she has found useful and why

o    how these elements have found their way into the final product (the project proposal/end presentation for the client)


-making judgements

Ability to integrate knowledge and handle complexity, and formulate judgments with incomplete data

·     elaborate on the experience of the chain of re-think/ use/ connect/ frame/ sell/ invent in organizations, companies and institutes

·     critically evaluate own research findings to arrive at  feasible recommendations for the external assignment provider.



Communicate the conclusions, the underpinning knowledge and rationale (restricted scope) to specialist and non-specialist audiences (monologue)

· present  findings in a coherent and professional manner in writing, orally and utilizing appropriate visual aids.


-learning skills

Study in a manner that may be largely self-directed or autonomous

  • think creative (skills), out-of-the-box,
  • work effectively in multicultural and interdisciplinary groups (project-based),
  • reflect on how he or she has challenged himself/herself to think out of the box and step out of his or her comfort zone

·     get to know others and him/herself,

·    acquire (intercultural) communication and collaboration skills as part of his or her personal development.


Strong English skills (EFR level B2)

More info contact


Mandatory Literature will be provided.

As part of their group assignment, students will have to search actively for other relevant literature and sources.


The schedule will be published on the Studentportal.



A - Final Presentation (11ECTS) - Assessment; grade week 9 (80%)  Resit week 10.
B - Progress Reports; cumulative (3ECTS) - Weekly Report (20%); grade week 9 Resit week 10.
C - Bootcamp and attendance (1ECTS) - Bootcamp mandatory pass / fail week 9

Aanvullende informatie

The bootcamp starts in the first week: 30th of August 2021 and is 100% compulsory.