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Artful Business Creations

During this international minor students explore what the arts have to offer to business. To this end, students will be familiarized with practices from the world of art and design. Working on real life assignments, students will learn how to apply the artistic/designer mindset, concepts and techniques to business challenges.

In this 10 week program, students teams will work on projects provided by external clients. The focus will be on existing business challenges that require a fresh perspective (e.g. an empty building looking for a new purpose, a new audience for an existing product/service, a festival that is attracting less and less visitors). Instead of working with standard management tools and models, students are encouraged to think and act like artists or designers.


The program consists of four tracks:

1.     Content track: classes and workshops in which students learn about art and design as a creative force.

2.     Field trips: we go out and find inspiration in the art and creative industries. How do artists and creatives think, how do they work? What can we learn from them?

3.     Project track: working with your group on your project, using the insights from the Content track and Field Trips.

4.     (Team) coaching: Artful Business Creations is a very demanding minor. Working in interdisciplinary, intercultural teams on a project that requires lots of creativity will be very challenging. Students will receive coaching to perform effectively under these circumstances.


Artful Business Creations will start with an intensive compulsory bootcamp and finish with a closing event.


This minor is related to the Dublin Descriptors:

-knowledge & understanding

Provides a basis or opportunity for originality in developing or applying ideas often in a research context

  • improve his or her English
  • know methods and means to connect art and business, to

connect new ways of thinking to established concepts and to connect innovations to old products and services.


-applying knowledge & understanding

Problem solving abilities applied in new or unfamiliar environments within broader (or multi-disciplinary contexts)

  • apply the knowledge and skills in a real-life setting

·     demonstrate that he or she is capable of applying the insights of design thinking, models and techniques from the arts and creative industries to the world of business; the student will have to show

o    which elements of the program he or she has found useful and why

o    how these elements have found their way into the final product (the project proposal/end presentation for the client)


-making judgements

Ability to integrate knowledge and handle complexity, and formulate judgments with incomplete data

·     elaborate on the experience of the chain of re-think/ use/ connect/ frame/ sell/ invent in organizations, companies and institutes

·     critically evaluate own research findings to arrive at  feasible recommendations for the external assignment provider.



Communicate the conclusions, the underpinning knowledge and rationale (restricted scope) to specialist and non-specialist audiences (monologue)

· present  findings in a coherent and professional manner in writing, orally and utilizing appropriate visual aids.


-learning skills

Study in a manner that may be largely self-directed or autonomous

  • think creative (skills), out-of-the-box,
  • work effectively in multicultural and interdisciplinary groups (project-based),
  • reflect on how he or she has challenged himself/herself to think out of the box and step out of his or her comfort zone

·     get to know others and him/herself,

·    acquire (intercultural) communication and collaboration skills as part of his or her personal development.

Aanvullende informatie

Mandatory literature:
Frame Innovation, create new thinking by design, Kees Dorst
ISBN 978-0-262-32431-1

We make use of 21st century skills and learning through experience:
Students will have to search actively for other relevant literature and sources as part of the learning experience.


Strong English skills (EFR level B2)

More info contact


Tests A: 3 partial tests with elements of content, project and personal development (12 ects):

Method A: Assessment grade week 4 (25%), 7 (25%), 9 (50%) Resit week 10

Tests B: Field trips (2 ects)

Method B: Practicum (attendance 80%), Pass/fail week 9

Tests C: Bootcamp and closure (1 ects)

Method B: Practicum (attendance 100%), Pass/ fail week9


The schedule will be published on the Studentportal.