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Visual Culture+

Do you have an Instagram account? If so you might be interested in more then just selfies and food postings and ask a bigger question: What is Visual Culture? What is the meaning of an image in our increasingly image-led and image-conscious society and in which way does it relate to the discipline and profession that you are becoming a professional in? These questions will be in the centre of the course Visual Culture. Images do not only illustrate but are immediately affecting our own perception and everyday life. No matter what kind of profession you will practice in future most likely you will be influenced or work with images or image technologies.

The study of Visual Culture helps us understand everything from cinema to painting, packaging to magazines, architecture, models to websites, photojournalism to social relations, visualizations of science and medicine to marketing strategies, business charts to technical drawings, cartoons to computer images, from games to warfare and satellite imagery, to name a few examples. This course aims to help you understand the image, its aesthetic and ethics through the variety of images that are circulated through means of production and reproduction. This meaning of the image will influence you as a professional in regard to your perception of the context you work within as well as a producer of images.

Conclusively, Visual Culture is the comparative study of visualities. These include visual images and visual media but also extend to the non-visual social relations, which images can produce. To extend this, the Minor Plus Visual Culture consists in equal parts of theory and a practical intervention. Theory in this regard means that we depart from the societal context and will look at examples deriving from popular culture. Thereby, we will give the participants the tools – i.e. reading of images, deciphering the according language, historical understanding of contemporary images, their social relations and the development of critical awareness of the power of images since images produce meaning – to identify an area where we see that Visual Culture has a problematic effect. Hereby we refer to problematic in terms of ethics, social dynamics and aesthetics on everyday life and society. We will ask the students to develop a critical approach to visual language and to develop a practical intervention. An external partner will accompany us, the MOTI, Museum of the Image in Breda and Het Nieuwe Instituut in Rotterdam.

The medium that we choose and the form of this intervention is an open research question. This Minor Plus is open for students from all disciplines and you will be able to use your particular competence, may it be in healthcare, social work, economics or design.

Teachers:
Füsun Türetken, Course Leader Visual Culture; Graduate Supervisor and Core Tutor at Master of Interior Architecture and Retail Design (MIARD), Piet Zwart Institute.

Nana Adusei-Poku, Research Professor in Cultural Diversity at Rotterdam University and Guest Lecturer in Media Arts at the University of the Arts, Zurich.

Jan van Heemst, Senior Lecturer in Cultural Studies, Willem de Kooning Academy, Rotterdam University.

Florian Cramer, Research Professor in New Media and Director of Creating 010, Rotterdam University


This minor is part of the WdKA, Willem de Kooning Academie

Leerdoelen

The study of Visual Culture helps us understand everything from cinema to painting, packaging to magazines, architecture, models to websites, photojournalism to social relations, visualizations of science and medicine to marketing strategies, business charts to technical drawings, cartoons to computer images, from games to warfare and satellite imagery, to name a few examples. This course aims to help you understand the image, its aesthetic and ethics through the variety of images that are circulated through means of production and reproduction. This meaning of the image will influence you as a professional in regard to your perception of the context you work within as well as a producer of images.

 

Conclusively, Visual Culture is the comparative study of visualities. These include visual images and visual media but also extend to the non-visual social relations, which images can produce. To extend this, the Minor Plus Visual Culture consists in equal parts of theory and a practical intervention. Theory in this regard means that we depart from the societal context and will look at examples deriving from popular culture. Thereby, we will give the participants the tools – i.e. reading of images, deciphering the according language, historical understanding of contemporary images, their social relations and the development of critical awareness of the power of images since images produce meaning – to identify an area where we see that Visual Culture has a problematic effect. Hereby we refer to problematic in terms of ethics, social dynamics and aesthetics on everyday life and society. We will ask the students to develop a critical approach to visual language and to develop a practical intervention. An external partner will accompany us, the MOTI, Museum of the Image in Breda and Het Nieuwe Instituut in Rotterdam.

 

The medium that we choose and the form of this intervention is an open research question. This Minor Plus is open for students from all disciplines and you will be able to use your particular competence, may it be in healthcare, social work, economics or design.

Toetsing

De modulen van deze minor worden op verschillende manieren getoetst: schriftelijke tentamens, verslagen, presentaties en mondelinge assessments.