The objective of this international minor is to develop professional skills and knowledge that are needed in the sports and music industries. This will offer students a better starting point on their career path in the sports and music businesses. Students will gain insights and acquire knowledge about key players, trends and developments in these sectors. You will be able to apply learnings via practical individual and group tasks. When working for a real client as junior consultant in international teams, you will experience what it takes to build and manage client relations and deliver results.

The literature of this minor is geared towards current affairs of the music and sports businesses. The international classroom (English spoken), a dedicated team of lecturers, guest lecturers, field trips and the 3-day study trip abroad are key factors for the continuing success of this minor.

The program consists of:

• lectures, guest lectures and visits;
• practical individual and group tasks and assignments;
• real life project; you work as junior consultants in a team for clients on real assignments
• an educational trip (2 nights) will be organized abroad (e.g. London, Paris, Barcelona)

After successful completion of this minor students will be competent:

 a.) to understand, recognize and describe current developments, stakeholders and different business models in the sport and music industries. They will also be able to connect the dots between the businesses and recognize the impact of changes across disciplines.

 b.) to work as a junior consultant in the sport and music industries. As a team player the student can demonstrate skills regarding communications, client relations, project management, research, analysis, concept creation, reporting, advising and presenting to a client.

Keen interest in Business of Sport and Entertainment. Team player, you love to be part of an international classroom.

Command of the English language at minimum CEF level B-1, preferably level B-2.

Basic knowledge of subject Marketing is desirable.

Students have preferably already completed an internship or if this is not the case have gained some work experience.

Students have to be available on a full-time basis.

Extracts from relevant and current reports and articles will be shared on the dedicated minor MBSE BrightSpace platform.

Amongst others:

• PWC (2004), Könecke & de Nooij (2017), Westerbeek et al. (2002), TSE (2014) 
• Arup (2017), Deloitte (2011), Preuss (2015), Hartman & Zandberg (2015) 
• Asoif (2019), IOC Olympic Agenda (2014), Müller (2015), Taks (2016)
• PWC, Perspectives from the Global Entertainment & Media Outlook 2021–2025  
• Gartner (2020) Marketing Prediction 2021 and beyond
• KPMG (2021) The European Elite
• Dance-onomics, Economic significance of EDM for the Netherlands, EVAR
• Welcome the Experience Economy, B. Joseph Pine II and James Gilmore
• Customer intimacy and other value disciplines, Michael Treacy and Fred Wiersema

This is a full-time minor, attendance is compulsory for all classes as well as visits and study trip!

Lectures first half of the semester: Monday - Tuesday - Wednesday - Thursday

Project PRC second half of the semester: Monday - Tuesday - Wednesday - Thursday

Visits: some visits to clients, venues or events >>>  days/times may vary

Study trip of 3 days - 2 nights will be part of the program

Average contact time scheduled 16 hrs per week.

• Bidding and Hosting of Sport Events, 5 ECTS, Knowledge exam
• Live Music and Festivals, 5 ECTS, Knowledge exam
• Sport and Entertainment Specials (SES): media, sponsoring, sustainability and skills workshops, 10 ECTS, Portfolio Assessment
• Project consultancy, 10 ECTS, Professional Product and client presentation

1 resit and/ or 1 repair option per paper or portfolio during the semester, if failed again a replacement assignment can be requested the following semester

No re-sit possibility for the project PRC during the semester neither in the following semester.

If a student fails to successfully complete the minor in the period in which they took the minor, it is possible to finalize the minor in a following period in which the minor is given.  

If a minor is no longer offered or if the minor has been rewritten, the degree programme will offer the student two further opportunities to finalize this minor the following year. 

Costs:

Euro 200 is contribution to be collected during the kick-off week towards:

• study trip abroad (includes 2 nights hostel as well as educational program)
• 1 or 2 local activities

All other costs such as travel and transport, food & beverage are excluded.

Students are likely to spend around euro 500/600 (depending on their personal choices).

Note: students are expected to have a laptop as well as mobile.

Questions about the minor?
Contact Marije Booij, m.c.booij@hva.nl

Questions about the Kies op Maat-procedure?
Contact onderwijsbureau.fbe@hva.nl

Applications will be processed in the order of receipt of signed learning agreements.