Kies op maat

Inloggen Menu

Building partnerships in Korea

Together with one other student you will form a team to prepare and execute an assignment during the AUAS fact-finding Mission to Daejeon, South Korea. Each team is responsible for acquiring its own assignment that is commissioned by a Dutch company or organisation. The complexity and feasibility of each assignment is assessed and approved by the instructors of the school.

Fieldwork of the assignments is executed on location during a four-week visit to Daejeon, South Korea.

Part of the course is taught in Daejeon in collaboration with Solbridge International School of Business.

This course is designed to fit in any Major programme of any University (of Applied Sciences) in The Netherlands. The Assignment can be individually tailored to meet the criteria set by the Examination Board of your own study.

Please note that we also offer the Building Partnerships... programme to China and Southeast Asia (Thailand). If the Korea programme is full, you may opt for the China or Southeast Asia programme.

The structure of the South Korea Minor programme is identical to the China and Southeast Asia minors.


The programme is aimed at all students who have a special interest in doing business in or with South Korea.

  • Introduction to business issues in other cultures
  • Learn how to find and maintain business relations
  • Learn how to network in the business community dealing with Korea
  • Learn how to execute a real-life assignment on location in Korea: To initiate a business relationship between Korea and The Netherlands
  • Learn about Geography, History, Politics, Economy, Language, Culture, Society and Population of Korea
  • Obtain a better insight into the economy of Korea
  • Understand the challenges of trading with, and doing business in Korea
  • Find out what you need to know when planning to do business at an international level
  • Find out what aspects you come across when doing business with Korean partners
  • Learn how to deal with cultural differences when doing business
  • Understand the dos and don'ts when doing business in/with Korea
  • Apply knowledge learned to report writing
  • Apply knowledge learned to real-life situations


The Minor is aimed at ALL students (full-time, part-time students), who have a special interest in doing business or building relationships in or with Korea.

The minor is also open for exchange students and students that are not enrolled at the HvA / AUAS. The latter group need to register via

Command of the English language at CEF level B2 (literature and courses are in English)

You must have the ability to travel to Korea. Visitors to Korea need a visa.

Participation in the fact-finding mission in Korea is obligatory.

motivation letter and proposal for your assignment are part of the selection procedures. You will receive further instructions after the enrolments are closed.

Frequently Asked Questions (FAQ) and more details about this programme:

Check also the website:

Note: Doing business in Asia can be challenging and may require quite a lot of stamina of you. This mission is certainly not a holiday. You will face emotional, practical, cultural and maybe even physical challenges during your mission. However, your reward will be a true life experience that is unparalleled by any other course of your study!

The maximum number of students is 25, including external students.




20 hrs per week (7 weeks) preparation course in Amsterdam

7 weeks, 4 days rostered. (intense preparation programme)

1 month on location (Korea): Mo-Fr 8:30 - 13:00 classes. Afternoons reserved for business appointments.

All lectures are not mandatory. However, they are indispensable. One exception: the lectures in the first week of the minor are all mandatory. Keep this in mind when planning your holidays etc.! There are also other important dates in the programme that you do not want to miss. You can find them here.


1. Assignment + Korea Programme (20 ECTS)
Project, written report, video presentation

2. Economy, Trade & Business (2 ECTS)
Written Exam, continuous assessment

3. Sourcing, Research & Organization (2 ECTS)
Project, video presentation, written report

4. Korean Language Basics (2 ECTS)
Oral and written exams

5. Culture, Society & Population (2 ECTS)
Written exam, oral assignment

6. Geography, History & Politics (2 ECTS)
Written exams, assignment

At the end of each academic year is a resit opportunity for each subject.

If a student fails to successfully complete the minor in the period in which she took the minor it is possible to finalize the minor in a following period in which the minor is given.

If a minor is no longer offered or in case the minor is rewritten, the degree programme will offer students a further two opportunities to finalize this minor in the following year.

Aanvullende informatie

The costs for this Minor are €2,300. This (fixed) fee covers your airfare, accommodation in Daejeon, transfers to hotel, lecturers, guest lecturers, administration, business and cultural visits organised through Solbridge International School of Business, farewell dinner in Daejeon with local ‘buddies’ and staff from Solbridge. Please note, there may be incidental costs which are not included.The costs do not cover literature required for the modules in Amsterdam, visas, travel insurance, local costs in Korea such as travel, food and drink. For an idea regarding personal expenditure in Korea, take into account that although travel and eating are cheaper than in The Netherlands, the attractions of Korea and the networking opportunities may tempt you to spend more than might be the case at home so plan a good budget for yourselves in Korea. (

Click here for a video impression:

Visit our website:


Questions about the minor?
Contact Claudio Perotti,

Questions about the Kies op Maat procedure?

Applications will be processed in the order of receipt of signed learning agreements.