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User Experience Design

Interactive products are a part of everyday life, and organizations are using the web, mobile internet and other (tangible) channels to deliver products, services and information to customers, employees and other stakeholders. As a consequence, today's user interface for products / services must be seen as a central part of the user experience offered by an organization. Poorly designed interfaces negatively affect the user experience; while a well designed one can contribute to a positive experience with that organization.   
The minor User Experience Design aims to help you design interfaces, interfaces that provide a good user experience and make a positive contribution to the user’s experience of the organization that provides their products / services through the interface. Through the use of simulations and real-world assignments you will learn to research, understand and design solutions for complex user experience design problems at both a strategic level and at the level of the user interface.


By the end of the minor you:  
- have acquired the knowledge, skills and attitude of an entry level UX designer; 
- can develop and create user centred concepts and solutions for complex UX design problems within given constraints;
- master a variety of UXD skills and tools to design interactive media (websites, apps,...) that are functional, reliable, usable and pleasurable in use; 
- are aware of and can deal with context factors that influence the design process: time, money, ethics, politics, strategy, technique, platform, …; 
- can document, present and effectively communicate complex UX solutions; 
- can test and evaluate the usability of interactive systems; 
- have developed your own design attitude and an authentic vision on UXD; 
- have experienced and developed a feeling of what a professional setting of UX designers entails.​

Aanvullende informatie

Questions about the minor?
Contact Fransiska Groenland,

Questions about the Kies op Maat-procedure?
Contact Tracy Hepp-Walker,

Costs: Approximately €250 (excursion and literature).

Applications will be processed in the order of receipt of signed learning agreements.


The teaching and examination regulations of the Bachelor programme apply.  You should write and speak good English and be able to read and understand university-level English texts quickly and thoroughly;
You can develop persona’s, user scenario’s, moodboards, storyboards, visual presentations, concept plan, debriefings;
You have knowledge of basis and platform UX-heuristics, -patterns and guidelines; You have knowledge of usability and - testing – and are able to perform (usage/user) research;
You have knowledge of in- and external target groups, goals, values within the design process;
You are able to work with tools like: Sketch, Principle, Photoshop, Illustrator, FramerX, ...;
You can develop/understand design specifications like: list of user requirements, data model, use case scenario, flowchart, screen transition diagram, wireframe;
You can develop a prototype or simulation in more advance prototyping tools (like FramerX), html, javascript or with use of video.
If you think you meet those requirements, send a mail with a link to your portfolio of your work BEFORE September 15 for HvA students and October 1st 2020 for other students. The next step is a meeting with a tutor from the minor(via Skype or at the Amstel Campus in Amsterdam), to make sure that this minor is the right choice for you.


The minor consists of the following elements (please note that the minor is under constant revision/updating and some content will be updated, we will inform you before the start of the minor of any changes):
Theoretical foundations; user experience, cognitive psychology, seductive interaction design (3x3 ECTS) 
The craft of user experience design: multi device design, big IA, HCI mastery (3x3ECTS) 
Individual UX project (9 ECTS) 
Coaching, X2 (3 ECTS )​

If a student fails to successfully complete the minor in the period in which she took the minor it is possible to finalize the minor in a following period in which the minor is given.

If a minor is no longer offered or in case the minor is rewritten, the degree programme will offer students a further two opportunities to finalize this minor in the following year.


Please note that the minor is constantly updated and as a result the literature can and will change in 2020: we will notify you in advance of the materials you need to purchase. For 2019 we've asked students to buy: Johnson, J. (2010). Designing with the mind in mind: Simple guide to understanding user interface design rules. Morgan Kaufmann.
Saffer, D. (2013). Microinteractions: Designing with Details. O'Reilly Media, Inc. Martin, L.M. (2019). Everyday Information Architecture. A Book Apart.
Lupton, E. (2017). Design Is Storytelling. New York, ABD: Cooper Hewitt Smithsonian Design Museum.

Other materials (articles, video's, ...) are provided digitally.


​During the minor theory-, workshop- and feedback sessions are provided. 

The exact schedule will be announced in January 2021.

Contact time:
The minor is fulltime and depending on the courses and projects the contact times differ.

On average the time per week for instructions/feedback is 15 h.