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User Experience Design

Interactive products are a part of everyday life, and organizations are using the web, mobile internet and other (tangible) channels to deliver products, services and information to customers, employees and other stakeholders. As a consequence, today's user interface for products / services must be seen as a central part of the user experience offered by an organization. Poorly designed interfaces negatively affect the user experience; while a well designed one can contribute to a positive experience with that organization.   
The minor User Experience Design aims to help you design interfaces, interfaces that provide a good user experience and make a positive contribution to the user’s experience of the organization that provides their products / services through the interface. Through the use of simulations and real-world assignments you will learn to research, understand and design solutions for complex user experience design problems at both a strategic level and at the level of the user interface.


​By the end of the minor you:  
- have acquired the knowledge, skills and attitude of an entry level UX designer; 
- can develop and create user centred concepts and solutions for complex UX design problems within given constraints;
- master a variety of UXD skills and tools to design interactive media (websites, apps,...) that are functional, reliable, usable and pleasurable in use; 
- are aware of and can deal with context factors that influence the design process: time, money, ethics, politics, strategy, technique, platform, …; 
- can document, present and effectively communicate complex UX solutions; 
- can test and evaluate the usability of interactive systems; 
- have developed your own design attitude and an authentic vision on UXD; 
- have experienced and developed a feeling of what a professional setting of UX designers entails.​

Aanvullende informatie

Questions about the minor?
Contact Fransiska Groenland,

Questions about the Kies op Maat-procedure?
Contact Tracy Hepp-Walker,

Costs: Approximately €250 (excursion and literature).


You should write and speak good English and be able to read and understand university-level English texts quickly and thoroughly;
You can develop persona’s, user scenario’s, moodboards, storyboards, visual presentations, concept plan, debriefings;
You have knowledge of basis and platform UX-heuristics, -patterns and guidelines;  You have knowledge of usability and - testing – and are able to perform (usage/user) research;
You have knowledge of in- and external target groups, goals, values within the design process; 
You are able to work with tools like: Sketch, Principle, Photoshop, Illustrator, FramerX, ...; 
You can develop/understand design specifications like: list of user requirements, data model, use case scenario, flowchart, screen transition diagram, wireframe; 
You can develop a prototype or simulation in more advance prototyping tools (like FramerX), html, javascript or with use of video.
If you think you meet those requirements, please write a motivation letter and send it together with a link to a portfolio of your work BEFORE October 1st 2019. The next step is a meeting with two tutors (via Skype or at the Amstel Campus in Amsterdam).


​The minor consists of the following elements (please note that the minor is under constant revision/updating and some content will be updated, we will inform you before the start of the minor of any changes):
Theoretical foundations; user experience, cognitive psychology, seductive interaction design (3x3 ECTS) 
The craft of user experience design: multi device design, big IA, HCI mastery (3x3ECTS) 
Individual UX project (9 ECTS) 
Coaching, X2 (3 ECTS )​


Please note that the minor is constantly updated and as a result the literature can and will change in 2020: we will notify you in advance of the materials you need to purchase. For 2019 we've asked students to buy: Johnson, J. (2010). Designing with the mind in mind: Simple guide to understanding user interface design rules. Morgan Kaufmann.
Saffer, D. (2013). Microinteractions: Designing with Details. O'Reilly Media, Inc.
Lupton, E. (2017). Design Is Storytelling. New York, ABD: Cooper Hewitt Smithsonian Design Museum.

Other materials (articles, video's, ...) are provided digitally.


​During the minor theory-, workshop- and feedback sessions are provided. 

The exact schedule will be announced in January 2020.

Contact time:
​The minor is fulltime and depending on the courses and projects the contacttimes differ.

On average the time per week for instructions/feedback is 15 h.