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Global Trendwatching

Enrollment is not possible anymore for semester 2 2017-2018. The minor is full. The registration period for HvA students preceded the registration period for non HvA students.

Would you like to explore and participate in the dynamic and exhilarating world of global trendwatching? Would you like to be two years ahead of the competition? Would you like to meet, train and work with international students during this minor? Trend experts are needed because trends and their implementation play a huge role in an ever-changing world.

In this minor you will learn the ins and outs of the international trendwatching business. As a trend expert, you will be able to translate important global and local developments and movements into future visions. These developments are the starting point for innovative, creative and commercial viable opportunities for brands, services, organizations and companies. A trend expert is able to show organizations how to stay in touch with their customers, is able to point to new target groups and is able to come up with creative ideas for innovative strategies, products, services and branded communication campaigns.

A student interested in this program is sharp, inquisitive, has an open mind, is internationally minded, is analytical, creative, is able to think conceptual and ‘out of the box'.

Leerdoelen

For each course we have formulated various objectives. Therefore, we refer to the course manuals.

Aanvullende informatie

Questions about the minor?
Contact Mariska Schaap, m.e.schaap@hva.nl

Questions about the Kies op Maat-procedure?
Contact Karin van de Haterd, minoren-mic@hva.nl

http://globaltrendwatching.com

We will go on a trip to Berlin in May. Make sure you have a budget of 500 euros for this trip (travel & other expenses). This trip is mandatory.

Attention! There are only 2 places available for KOM-students. Students will be registered in order of submitted learning agreements.

Ingangseisen

The minor is completely conducted in English. Therefore, we ask you to read the following very carefully:
For the international students: You will need to pass the TOEFL test with 80 or IELTS test with 6,0. Plus, you will need to write a motivation letter explaining why you’ve chosen the minor Global Trendwatching, how it fits with your current study and how you can use it in your future work and life. Max. 1A4, typed.

For the Dutch MIC-CO students: At time of enrollment you will need to have your Propedeutic diploma and 40 credits from years 2 and 3. You will have passed your Propedeutic English course with a minimum of a 7,0. After enrollment you will have to write a motivation letter explaining why you’ve chosen the minor Global Trendwatching, how it fits with your current study and how you can use it in your future work and life.

For Dutch HvA students: At time of enrollment you will need to have your Propedeutic diploma and 40 credits from years 2 and 3. You will have passed your Propedeutic or 2nd year English course with a minimum of a 7,0. If you don’t have English in your curriculum, you will have to pass the TOEFL test with 80 or IELTS test with 6,0 BEFORE ENROLLMENT. After enrollment you will have to write a motivation letter explaining why you’ve chosen the minor Global Trendwatching, how it fits with your current study and how you can use it in your future work and life.

Toetsing

Trendwatching Project 1&2 - 10ECTS
Methodology 1&2 - 6ECTS
Concept Development 1&2 – 10ECTS
Trends & Forecasting – 3ECTS
Berlin trip - 1ECTS

Literatuur

Trendforcaster's Handbook

Rooster

Will be published end of January 2018