Kies op maat

Inloggen Menu

Fashion and Visual Culture

For everyone working in the worlds of fashion, fashion communication and trends, an understanding and knowledge of the image is indispensable. This minor immerses you in visual culture in the broadest sense of the word. 

This means being able to analyze imagery, to understand different media and the way they work, to be comfortable using the language of images, and to have knowledge of visual history, theories of visual culture and trends in fashion. This minor aims to help develop a personal visual style and the actualization of innovative fashionable images. During this process, you will create your own vision on future perspectives and innovations in both visual culture and the meaning of images for the fashion industry. 

The minor consists of two parts of 10 weeks, each in which a thorough creative process takes place. The first 10 weeks you will work on creating your own photography, taking a fashion designer as inspiration. The final ten weeks you will work in small groups, and together you will learn how to make a short film for a Dutch fashion designer. In both the film and photography parts, you will conduct research on a visual and textual level, in which critical thinking on form, style, and meaning are key aspects. The minor concludes with the screening of the fashion films at cinema Het Ketelhuis in Amsterdam.

This minor only takes place in the first semester of each year, from September until February.

Leerdoelen

The student learns to work with photography and film. The student learns to reflect on the impact of visual culture for fashion and society. The student learns to translate a fashion concept into still and moving images. The student learns theories about fashion, visual culture and image history.

Aanvullende informatie

Costs:
€ 300,-. Each student is expected to be in possession of a Digital Single Lens Reflex camera during the minor. There are possibilities for renting a camera via the HVA. 

Questions about the minor?
Contact Katrien van Leeuwen, k.van.leeuwen@hva.nl

Questions about the Kies op Maat-procedure?
Contact Natalie Kammeron, ofp-amfi@hva.nl

Applications will be processed in the order of receipt of signed learning agreements.

Ingangseisen

For AMFI students: Foundation year successfully completed and 40 ECTS of the main phase.
All students must have English knowledge level B2/C1.

Each student is expected to be in possession of a Digital Single Lens Reflex camera during the minor.​

This minor only takes place in the first semester of each year, from September until February.

Toetsing

The minor consists of the following components:
- Image History 2 ECTS, assignment
- Fashion & Culture Theory 2 ECTS, assignment
- Photography project 11 ECTS, assessment
- Film project 8 ECTS, assessment
- End Film 7 ECTS, assignment

If a student fails to successfully complete the minor in the period in which she took the minor it is possible to finalize the minor in a following period in which the minor is given.

If a minor is no longer offered or in case the minor is rewritten, the degree programme will offer students a further two opportunities to finalize this minor in the following year.

Literatuur

a.o. Filmish: A Graphic Journey through Film, Edward Ross (2015) and ‘Thinking Through Fashion: A Guide to Key Theorists’, Agnès Rocamora (ed.) (2015).

Rooster

Schedule will be published as soon as possible.

Contact time:
​Contact hours change per week. An indication:

An average of 15 contact hours per week and types of contact are toolshops, workshops, assessments, lecture, email/online feedback.