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Strategic Events Management (1e semester 22/23 - Nederlands)

== deze minor wordt alleen in het Nederlands aangeboden ==

The minor will teach you to work on different projects for real life commissioners. Therefore, a highly professional attitude is required. You steer your own learning process. Next to that, you will follow workshops, guest lectures and fieldtrips with a focus on the meaning of events for brands and cities.  


  1. Developing a conceptual model for a client
  2. Organising a stakeholder meeting (human dimension)
  3. Mastering the competencies of Stakeholder management, Design and Marketing, and Leisure Productions within the events and leisure context
  4. Understanding and being empathetic towards different stakeholders
  5. Developing a strategic professional view of event management
  6. Developing your self-reflection skills (Personal Development Plan) 


3 years of bachelor program within the domain of tourism, leisure or events.  

Propaedeutic certificate obtained


Het event als strategisch marketing instrument – Gerritsen, D. Olderen, R. Van, Coutinho, 2017 

Or in English 

The event as a strategic marketing tool – Gerritsen, D. Olderen, R. van, CABI, 2020 


Portfolio, oral exam, project assessments 

Aanvullende informatie


Design and Marketing, Stakeholder management (Imagineering) 



Events and placemaking 

Placemaking and place branding 

Partnerships and stakeholders 

Marketing, branding and events 

Bidding and pitching 

Impact of events 

Sustainability and events 

Industrieel Erfgoed 


Structure of the minor 

1 semester 

Twice a week supervised meetings and a lot of extra meetings depending on the projects (real life commissioners) and field trips.  

Guest lectures and workshops along the way during 8 weeks in total 


Teaching method(s): 

Project factory: Supervised meetings, guest lectures, field trips. All with real life commissioners. Small and large projects with different time lines.  

Course: guest lectures and workshops 


International context 

Some guest lectures or field trips are in English/international