Due to the many applications we have received for the minor below, we cannot process your application immediately, but we will put you on the waiting list. To get on this waiting list, we ask you to go through the steps as stated on the learning agreement.

Do you want to find out how you design and organise the ‘perfect event’? This wide minor Co-creating Events & Designing Experiences will show you exactly how by using all the skills from all the different academies from both students and lecturers.

Organise your own event
This minor focuses on co-creating events with a variety of stakeholders, together with students from different academies. Key elements and competencies in this minor are Strategy, Concept Design, Branding, City marketing, Marketing & Media, Hospitality (including food concepts), Event Logistics and Crowd Control. Also, a big part of this minor is setting up and organising your own event for a real-life commissioner. Work with students and lecturers from different academies. This minor believes that events are a strong strategic marketing tool and that
these events help in empowering their brands. Whether these events are green, entertaining, innovative, commercial or generate social development, all their relevant aspects will be explored by us.

Students and lecturers from all the different academies work together in this minor, so your experience and knowledge can really make a difference.

1. Learning about different typologies of events: public/private, free/entrance fee, etc.
2. Marketing of events & events as a marketing tool; including developments in transmedia and       social media
3. Event design: use of professional instruments like the experience and touchpoint model,              customer journey, value research and different Imagineering tools
4. Creating awareness about process design and crowd management concepts in any kind of           event
5. Getting insight in hospitality experience design and food concepts

Learn about the impact of events on cities and countries and the link between sustainability and events.

Intake / selection for BUas students
This minor will be of most benefit to you if it complements your field of study and/or your professional profile, is at an appropriate level, and does not overlap with your major. In borderline cases related to entrance level: First-come first served: so no intake / selection, whoever registers first is admitted until the max is reached.
Propaedeutic certificate obtained

Admission requirements for external students
Appropriate level of English, both written and oral
Propaedeutic certificate obtained

2 compulsory books:
Event Logistics, Maarten van Rijn & Dick van Damme
Events as a strategic marketing tool, Ronald van Olderen & Dorothe Gerritsen
Extra materials, articles etc will be delivered by CumLaude/LMS or in class.

Division of the 30 credits:
1. Mystery Guest Experience assignment 2 ECTS (individual report)

2. Large Theoretical Assignment 15 ECTS (group report & presentation)
- Strategy & Concept (4 ECTS) and Media (2 ECTS)
- Logistics and Crowd Control 5 ECTS
- Hospitality 4 ECTS

3. Large Real Assignment 13 ECTS (group reports & execution)
- Sector analysis assignment 2 ECTS
- Plan of Approach 2 ECTS
- Execution 6 ECTS
- End report 3 ECTS

Event-marketing, branding, concept design, media management, event
logistics, hospitality management