Kies op maat

Inloggen Menu

Strategic Events Management (1st semester 23/24 - English)

== deze minor wordt in het Nederlands aangeboden, mocht er genoeg vraag zijn naar Engels dan zal deze minor ook in het Engels worden aangeboden==

The minor will teach you to work on different projects for real life commissioners. Therefore, a highly professional attitude is required. You steer your own learning process. Next to that, you will follow workshops, guest lectures and fieldtrips with a focus on the meaning of events for brands and cities.


- Developing a conceptual model for a client
- Organising a stakeholder meeting (human dimension)
- Mastering the competencies of Stakeholder management, Design and Marketing, and Leisure     Productions within the events and leisure context
- Understanding and being empathetic towards different stakeholders
- Developing a strategic professional view of event management
- Developing your self-reflection skills (Personal Development Plan)


3 years of bachelor program within the domain of tourism, leisure or events.
Propaedeutic certificate obtained


Het event als strategisch marketing instrument – Gerritsen, D. Olderen, R. Van, Coutinho, 2017

Or in English
The event as a strategic marketing tool – Gerritsen, D. Olderen, R. van, CABI, 2020


Portfolio, oral exam, project assessments

Aanvullende informatie

Design and Marketing, Stakeholder management (Imagineering)