Kies op maat

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Retail Concept Development

In a rapidly changing market like retailing it is of great importance that products and services delivered by the organization match with the needs of the customer. Changing markets require organizations to be flexible. Retail organizations continuously need to change and innovate to keep up with the pace of the ever changing customer demands. This is a way retailers keep looking for creative and innovative concepts. Concepts that make use of both online and offline channels. Through these concepts retailers can create an offer that will differentiate them from competitors.


Commercialism, entrepreneurship, research and analysis, learning ability, communication and cooperation, result and value orientation.

Aanvullende informatie


Field trips in the Netherlands are included.

In order to fully prepare you for your Kies op Maat study at Stenden, two introduction days -together with incoming exchange students from abroad- are scheduled. During these days you will get a campus tour, meet teachers and staff, learn how to use (ICT) facilities on campus and you will be introduced to the student life. Moreover, we offer an introduction to our learning system: Problem Based Learning (PBL). Understanding the PBL system is fundamental for your successful study experience at Stenden. Therefore we expect you to be present these two days.


Passed foundation year, participation in second year.


Assignments, active participation


Monday - Friday.