Lobbying and public affairs in the EU (English)
Does decision-making on a European and international level fascinate you? Have you always wondered just what goes on in the hallowed halls of Parliament? Is lobbying really what the world would have you believe: a game of backroom politics and interest groups thinking only of themselves? Or is lobbying actually an essential part of decision making, ensuring that our interests are represented, too? If you just answered “Yes” to any of the questions above, then this module (in the form of a minor) is for you! In 10 weeks, you will be taught the basics of lobbying, what it means to write a lobbying plan and how to get your ideas heard by the right people so that they might become reality. You will be taught that it’s not just what you write, but also how you write it, how you present it, and where to find the people at the right moment. Through a combination of interactive training, theoretical instruction and practical application, you will research, write and effectively defend your lobbying plan.
Upon completion of the minor, the student will have a thorough understanding of all major aspects of lobbying in the EU. This includes both theoretical background and practical skills. The student is able to write a decent lobby proposal. The student also knows how to give a lobby pitch to an external client.
Note: Mandatory field trip to Brussels €150,-
The examination of the first-year programme has to be completed successfully.
Some affinity with the European Union and its workings is necessary: please download "Europe in 12 lessons" (free!) from the European Union to prepare. Knowledge of English must be at CEFR B2.
Track 1: Lobby campaign (6 ec)
Each student will be assigned a topic and a client for which they are to write a lobby campaign. The campaign will analyze the issue, incl. the applicable decision making procedure. This analysis will lead to a timeline, which will - in turn - produce a stakeholder analysis, client description, a message and strategy, budget and final recommendations. Correct use of English will be take into consideration.
Track 1: Lobby pitch (1 ec)
Each student will give a brief (20 min.) presentation of the campaign, followed by questions, before a jury. The objective of this presentation is to convince the audience/jury to support the proposal.
Track 2: Foundations of lobbying (5 ec)
Students will receive instruction on the theories and foundations of lobbying. This will be tested both in the lobby campaign and via a written final exam.
Track 3: Portfolio Lobbying Skills (3 ec)
These training sessions are designed to equip students with diverse practical skills in networking and relationship building. Due to their unique nature, attendance at all sessions is mandatory (i.e. 100% attendance). The student will be required to write reflective reports related to the acquired competencies. The portfolio will be assessed separately. Attendance is mandatory for all sessions! The student will be required to write reflective reports related to the acquired competencies. The portfolio will be assessed separately.
Joos, K. (2011) Lobbying in the new Europe. Weinheim: Wiley. Approx. € 42
Mandatory, approx. € 150 (all inclusive)