Lobbying and public affairs in the EU (English)
Does decision-making on a European and international level fascinate you? Have you always wondered just what goes on in the in the Brussels Bubble? Is lobbying really what the world would have you believe: a game of backroom politics and interest groups thinking only of themselves? Or is lobbying actually an essential part of decision making, ensuring that our interests are represented, too? If you just answered “Yes” to any of the questions above, then this module (in the form of a minor) is for you! In 10 weeks, you will be taught the basics of lobbying, what it means to write a lobbying proposal and how to get your ideas heard by the right people so that they might become reality. You will be taught that it’s not just what you write, but also how you write it, how you present it, and where to find the people at the right moment. Through a combination of interactive training, theoretical instruction and practical application, you will research, develop and effectively defend your lobbying proposal.
Upon completion of the minor, the student will have a thorough understanding of all major aspects of lobbying in the EU. This includes both theoretical background and practical skills. The student is able to develop a decent lobby proposal. The student also knows how to give a lobby pitch to an external client.
The examination of the first-year programme has to be completed successfully.
Some affinity with the European Union and its workings is necessary: please download "Europe in 12 lessons" (free!) from the European Union to prepare. Knowledge of English must be at CEFR B2.
Track 1: Lobby Proposal (5 ec) = Pitch.
Each student will be assigned a topic and a client for which they are to write a lobby proposal. The proposal will analyse the issue, incl. the applicable decision making procedure. This analysis will lead to a timeline, which will - in turn - produce a stakeholder analysis, client description, a message and strategy, budget and final recommendations. Correct use of English will be take into consideration. Each student will give a presentation of the proposal, followed by questions, before a jury who will act as the potential client. The objective of this presentation is to convince the jury to “hire” the public affairs consultant and support the proposal.
Track 2: Foundations of lobbying (5ec) = Written exam 2 hrs.
Students will receive instructions on the theories and foundations of lobbying. This track will focus on the main EU institutions and decision-making processes. This will be tested both in the lobby proposal and via a written final exam.
Track 3: Portfolio Lobbying Skills (5 ec) = training and portofolio.
This track consists out of:
- skills trainings and events for which students need to write reflection reports (presentation skills, field trip to Brussels, negotiation skills, networking skills, simulation game, research skills);
- writing skills for which the students need to write a newsletter and position paper;
- Setting up your consultancy and progress presentations/portfolio.
Attendance is mandatory for all sessions!
Joos, K. (2011) Lobbying in the new Europe. Weinheim: Wiley. Approx. € 42
Mandatory, approx. € 150 (all inclusive)
Lectures, workshops, simulation games, presentation, field trip, individual assignments, portfolio
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