Business Abroad 2 (English)
The minor BAM2 is an extension of BAM1 and brings the selected and developed business abroad strategy from BAM1 into practice through a selected project. See also objectives.
Students will gain an understanding of the meaning of ‘doing business abroad’ through practicing from various dimensions (business, cultural, legal, management, financial, intercultural communication and/or media-awareness) and learn to reflect critically on themselves.
Students will gain an understanding of how to practice the guiding principles and concepts of international marketing, supply chain management, law, finance and intercultural communication in a selected project.
Students will gain an understanding of how to implement an international trade (import-export) strategy into practice (hands-on ) in a selected regional context.
Expenses in case of excursions or workshops
The examination of the first-year programme and minor Business Abroad 1 have to be completed successfully.
Marketing 5 EC
Finance 2 EC
Law 2 EC
Intercultural Communication 3 EC
Import and Export Plan part 2 4 EC
Contact time: 15 hours per week
Tutorials, projects/group work, management game, guest lectures