Kies op maat

Inloggen Menu

Business Abroad 2 (English)

The minor BAM2  is an extension of BAM1 and brings the selected and developed business abroad strategy from BAM1 into practice through a selected project. See also objectives. 



Learning outcomes covered in BAM:

Students will be able to:

Translate export strategies into an operational plan

Give recommendations on the practical aspects of export.

The student is able:

to explain which influences cultural differences and/or similarities have on the different management areas of an organization (such as marketing, HR, logistics).

  • Examples of the research focus are:
  • What is the impact of cultural differences and/or similarities on convincing/negotiating in an international context?
  • How do cultural differences and/or agreements affect decision making?
  • How do you deal with conflicts arising from cultural differences and/or similarities?

To apply the cultural models which have been covered during block 2.4 in a real business context

To reflect on international cooperation experiences gained during earlier situations (CESIM, Internships)

To formulate consequences of cultural differences on management models, taught in year 1 and 2.

The student is able to measure exposure to exchange range fluctuations.

The student is able to describe common motives for initiating direct foreign investments.

The student is able to illustrate the benefits of international diversification.

The student is able to calculate the importance of financial and political risk factors at a country level.

The student is able to describe how the feasibility of long-term financing can be assessed.

The student is able to explain how MNCs implement cash management techniques to optimize cash flows.

To make students aware of the legal challenges when making online international sales agreements (e-commerce);

To make students aware of the legal implications when promoting the product in an existing market or a new market (protection of intellectual property rights) in relation to competition law;

To make students aware of the legal implications competition law wise in regards to strategic collaborations;

To make students aware of the legal implications of establishing businesses in other countries as such as a corporation.

Analyse a complex business/marketing problem in an international setting with use of an appropriate research design resulting in an evidence based feasible solution, that creates value for international customers.

Apply critical thinking and create challenging ideas.

Collaborate effectively with different kinds of stakeholders, in different cultural, organizational and political landscapes to contribute to achieving agreed goals.

Express reflections on one’s personal development with the aim of personal growth.

Use appropriate verbal and non-verbal communication in an intercultural setting.

To learn how to plan and execute internationalisation within a firm. The objective is to create an market analysis and strategy. With this case you can learn how to:

  • Systematically select and plan the entry in new selling markets
  • Enhance the chances of success through a integrated review of analysis and strategy with marketing, law, organisation, finance and logistics.
  • Put together a sound line of reasoning from strategy to implementation.

To make students aware of the legal challenges that might occur when exporting or importing of their product, especially in the fields of country selection and litigation. Prepare ans present an arbitration case in the field of international sales or intellectual property rights.

Aanvullende informatie

Expenses in case of excursions or workshops


The examination of the first-year programme and minor Business Abroad 1 have to be completed successfully.


Marketing 5 EC

Finance 2 EC

Law 2 EC

Intercultural Communication 3 EC

Import and Export Plan part 2 3 EC


Contact time: 15 hours per week

Tutorials, projects/group work, management game, guest lectures