Unleash your passion for events in the Event Experience minor! Immerse yourself in a world where experience is key. Create lasting memories and organize a real event from A to Z. Collaborate with real clients in a multidisciplinary team and develop skills beyond the classroom. Let your creativity flow freely and take the first steps as an event professional!

Do you have an affinity or experience with events? In the Event Experience module you build (through Imagineering) a fascinating and immersive experience for your guest. You combine creative imagination with technical know-how to design unique experiences to create an emotional connection with the audience.  
  
As an Event Agency of 4-5 students, you work for an external client. In the past, students worked for Around010Events, Awakenings Festival, Amsterdam Open Air, Dutch Student Championship and Filmhuis Den Haag, among others. In the first half of the module you create a suitable concept for the client and target group. In the second half of the module you actually implement this concept for the client. In individual assignments you work on personal theoretical and practical knowledge about the events industry. This module is not only an opportunity to learn and practice your skills, but also to see a tangible result of your hard work.  

Within this module, guided by design thinking, you, as a student, will gain real-world experience by organizing an event for a genuine client. In a multidisciplinary team, you will be assigned a role aligning with an event agency. The minor consists of two parts: the team track and the insight portfolio track.

In the team track, you will go through three phases: first, the pre-production phase (design), where you'll meet the client, create a briefing, conduct research, develop a concept, and test it before pitching it to the client. Following that, there's the production phase and the post-production phase, where you will actually implement the conceived concept, organize the event from A to Z, and provide feedback to the client for potential improvements. 

In the insight portfolio track, you'll work on personal goals, acquire knowledge about the event industry through an expert interview and event analysis, ultimately creating a portfolio in a creative form (website, magazine, podcast, etc.) that you can use in your future career. 

Creation, production, research, marketing, management

Event experience is in principle not suitable for students who are not familiar with the basic methods of event management and design thinking! This means: if you don't have any knowledge or experience with events and design orientated production at all, we expect that you will at least catch up before the project starts (i.e. reading event literature, podcasts, video tutorials etc).

• Project 1 mainly focuses on a design-oriented approach, from the project analysis and research to concept development and pitching the concept
• Project 2 mainly focuses on organizing the event, marketing the experience and the follow-up, from marketing to implementation and evaluation & after-sales
• In the individual portfolio you have the opportunity to deepen your knowledge of certain events-related topics and work on programme-specific learning objectives

At this moment, all available spots for this minor have already been filled. It is still possible to register for this minor, however you will be put on the waiting list. In the week of 6 May we expect to let you know whether we can place you.

Question? Contact: kiesopmaat.crb@inholland.nl

There is a possibility of extra costs (fieldtrip, travel costs for a meeting with a client, location visit, etc).

Event Experience is also offered in Dutch in Amsterdam in semester 1 and 2.