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Purposeful Marketing Challenge

This minor is intended to transform the student’s business knowledge and skills to integrated and personalized success through a business simulation project. By succeeding in the course, students will gain the skills of working with a multiple disciplinary team effectively and deliver on a successful business result, through hard skills in multiple disciplines and soft skills in leadership and project management. More specifically, participants will work in a multiple disciplinary team to conduct a customer-driven business project, in which 4 key components of learnings are included:

  1. Customer-driven business project: Focus on delivering an optimal customer experience for a real company.
  2. Diverse and dynamic international businesses / industries: Exposure to 3 diverse industries, their dynamic characteristics, future challenges and directions.
  3. Integrated project management practice.  
  4. Leadership development practice.

Within all four components, the principles of “international”, “sustainability” and “critical thinking” will be applied. 

The course will consist of classroom learning, guest lecturing (tentative), project team work, and self-reflections in order to ensure hands-on experience as well as learning from best industry practices.

Ingangseisen

IB Year 2, or equivalent business studies

Toetsing


Exam 1: Group presentation (Week 8) (70%)
Exam 2: Individual Portfolio (all weeks +(Week 8) (30%)

 

Others:

  • 5.5 pts minimum, compensation NOT possible
  • Resit time: See THUAS IB updated calendar