Bringing together business students from all over the world, from Chile to China and from Sweden to South-Africa, with different backgrounds of knowledge and skills, International Business and Career (IBaC) offers students the chance to work together on real business cases in multidisciplinary and multicultural consultancy teams, in order to advise companies or non-profit organisations on how to approach international business challenges.

In the IBaC programme, you will learn how to use market research and innovation techniques and will dive into the latest marketing models to make companies flexible and resilient in a fast-changing business world, challenged by digital and circular transitions and more than ever driven by its impact on society. Current global challenges require new leadership, gamechangers who will make transitions happen. Therefore, the IBaC programme has chosen to focus strongly on further develop your personal and professional (new) leadership skills.

IBaC offers you an international community of around 50 young professionals from all over the world, who will build their long-lasting friendships through studying, playing and growing, within a five months’ pressure cooker.

Do you want to challenge your business skills in a multicultural setting? Are you creative, innovative and a real problem solver? Are you driven by a curiosity about how to conduct business in a fast-changing globalised world? Are you interested in working across borders and making impact on the international business world by developing new leadership skills? Then IBaC is definitely your choice!

Within the IBaC programme, you will develop and (partially) implement a business strategy to a real-life business challenge in the field of circular, digital or purpose economy:

• in an international multicultural context;
• with a strong focus on marketing and innovation;
• meeting the needs and wants of the customer;
• thereby achieving impactful results;
• that are logistically feasible and legally and financially sound.

Innovative teaching approaches ensure a dynamic, stimulating environment, in which students are triggered to find strategic, creative solutions for real international business challenges, to develop critical competences and to achieve the very best. The competitive atmosphere encourages them to strive for optimal results, allowing them to stand out, to develop their personal and professional leadership skills and to gain a head-start when applying for a job.

 

Build up your network! 

In the IBaC programme, we host students from all over the world and from different disciplines, because we are working with 80 different partner universities. In a globalised business world, the importance of a well-maintained network cannot be over-emphasised. The contacts you will make during the semester, will broaden your international network and will help you with your future career.

 

Methods:

In a challenging real-life project, divided in three periods, student groups will form independent consultancy teams and will work as a multicultural and multidisciplinary team. The main purpose of this consultancy is to provide a company or non-profit organisation which is challenged with an international business problem, with strategically balanced and sustainable advice on how to approach this. 

In some cases, the teams will be even multinational, collaborating with students from partner institutions across the globe, working in different time zones.

Companies or NGOs selected as project partner  will expect a level of professionalism and will demand realistic solutions to their challenge. In most cases, digital transitions, circularity and impactful entre- or intrapreneurship will play a central part in the challenge given to the student teams.  

Steps to Be Taken:

1. Discover: Research and Analysis
   Analysing the problem.
2. Define: Formulating the strategy
   Formulating the business strategy on how to tackle the problem.
3. Develop: Market strategy and Marketing approach
   Creating a concise, but concrete strategic marketing and implementation plan, including a financial statement.
4. Deliver: Implementation
   Implementing (partially) the strategy and analysing the first implementation results.
5. Deliver: Recommendations to the organisation
   Presenting an improved business strategy with a concrete operational plan to the organisation

 

 

For further questions, please send an email to HRBS-international@hr.nl

Type of assessment

There will be different forms of assessments:

• Presentations
• Reports
• Oral assessments
• Exams

For more detailed information, see the specific courses (section Subjects on this page).

 

Field Trip:

One of the highlights of the IBaC programme is the field trip, as part of the research for the project. This optional field trip will be organised in two varieties: one at a European destination and one in the Netherlands. More details will be provided before the start of the programme. 

Are you enthusiastic and eager to start this programme? To enter into the programme you will have to meet the admission requirements.

Completed years of studies

• 3 years of a 4-year Bachelor’s degree
• 2 years of a 3-year Bachelor’s degree

You will enrol in the 4th year of the programme.

More information

Global Entrepreneurship Week 2019 - HR Business School (youtube.com)
Mobility Online | Tutorial for incoming exchange students at RUAS: online application (youtube.com)

If you have successfully completed this exchange programme then you are able to:

• Research and analyse a real-life international business challenge in a new-economy context;
• demonstrate an understanding of research design and data collection methods including motivated choices for an approach;
• apply the principles of design thinking to find solutions for user based challenges,
• apply marketing/business concepts in an international, complex and challenging environment;
• respond in a creative, flexible and innovative way to current international business challenges;
• translate these problems into sustainable, future-proof, profitable and impactful solutions;
• implement them, test them and improve them;
• communicate with stakeholders in a professional manner;
• satisfy the needs and wants of a client;
• work in a multicultural and multidisciplinary team in an international context and know how to reflect on it.

And furthermore:

• Formulate a vision and show insight on how to develop futureproof responsible leadership;
• show responsibility for your own futureproof career;
• ask and process feedback regarding your own personal goals;
• focus on and differentiate within the needs of others within a multi-cultural context;
• handle uncertainty, unclarity and risks and act upon them.

And will have:

• A thorough understanding of the European and global context in which international businesses operate;
• thorough practical knowledge of the supply chain and e-commerce.

Are you enthusiastic and eager to start this programme? To enter into the programme you will have to meet the admission requirements.

Completed years of studies

• 3 years of a 4-year Bachelor’s degree
• 2 years of a 3-year Bachelor’s degree

You will enrol in the 4th year of the programme.

Study area 

Your degree must be in the field of Marketing, Finance, International Business or Trade, or related areas.

Language requirements

All exchange programmes require a good command of English, as all classes are conducted in this language. Although exchange students are not required to submit an official English test score during their application, we would like to stress that exchange students are expected to have an English level similar to IELTS 6.0, CEFR B2 or TOEFL 550 / iBT 80 / 213 cBT. We trust our partner universities to only nominate students who meet this requirement, therefore ensuring they will not face any difficulties in class due to the language.

Required documents

As part of your application for this exchange programme you will be asked to submit the following documents:

• Curriculum Vitae
• Transcript of Records
  Please ask for an official Transcript of Records at your home university. This document must be up-to-date, meaning that all courses that you took so far as part of your current study programme should be included.
• Motivation letter
  We kindly ask you to write a motivation letter that covers:
  • The reason(s) you want to join the programme. Show that you understand the content of the programme and explain why and how this matches with your interests and ambitions. Please focus on your first choice and briefly on your second/third choice when you write your motivation letter.
  • Your qualifications: Explain, based on past experiences and accomplishments, why you are able to successfully participate in the programme. The letter should be no longer than 1 A4/Letter format. 

All documents need to be translated in English.

 

Application procedure exchange

Are you ready to enrol?

Follow these steps

1. 1. Nomination by home university 
   Before you apply, please make sure you have been nominated by your home university. 
2. Registration link with login details
   After your nomination has been approved by the Centre of International Affairs (Rotterdam UAS), you will receive an email with a registration link for our online application system Mobility Online. All students need to apply through Mobility Online between 1 April and 25 April (Fall) or 1 October and 25 October (Spring).
3. Confirmation email
   After your registration you will receive a confirmation email and you can start with your online application.
4. Complete your online application in Mobility Online
   Your online application consists of three parts: 
   1. Personal data 
   2. Application data - Select a top 3 choice
   3. Required application documents*
      
      Make sure you complete all three parts before the deadline (Fall: April 25th | Spring: October 25th).
      *As part of your online application you will be asked to submit a motivation letter/video, transcript of records and curriculum vitae. Some programmes also schedule a skype interview with the students. These additional steps depend on your first choice exchange programme. Please check the admission requirements of your programme.
      
      The video explains step by step how you have to apply online
5. Review of your online application
   The Centre of International Affairs and the programme coordinator will review your application data and documents.
   NOTE: Only if all previous steps have been completed, we will process your application.
6. Admission to programme
   After the review you will receive an email confirming one of the following options:
   1. You have been accepted to your 1st choice.
      You will receive your official Letter of Acceptance.
   2. You have been rejected for your 1st choice. An alternative programme will be suggested.
      Please follow the instructions in the email. We will always choose a new programme in close consultation with you and if needed, with your home university as well. Once we come to an agreement and you accept our proposal, we will send you your official Letter of Acceptance.

All students will be informed about their official acceptance to one of our programmes within 3-4 weeks after the application deadline.

Course selection

The full study load is 30 ECTS, divided as follows: 

A. Project (18 ECTS)

Real-life business project, including market research and innovation and consisting of 3 courses:

• Defining the Challenge (6 ECTS)
• Formulating the Strategy (6 ECTS)
• Implementation and Advice (6 ECTS)

B. Support Unit (6 ECTS)

• European Business (2 ECTS)
• Geopolitics (2 ECTS)
• The Supply Chain and E-business (2 ECTS)

C. Leadership Course (6 ECTS)

Volg onze online voorlichting

Woensdag 4 april 19:45 - 20:15