Welcome to the minor in Branding! 

Branding is essential for an organisation. In retail or other service industries, attracting and keeping customers happy is a constant challenge. Employees play a crucial role in communicating brand identity. With branding, an organisation can create trust, a sense of belonging and other values. Branding tells the story in words and images and shows the brand identity. Branding creates a mindset and associations with values that are important to people, such as convenience, happiness, beauty or sustainability. 

Minor content

What do we do in this minor? 

You work in a project team on a branding challenge of a company or organisation. You will gain a broad and deep understanding of branding, which will help you evaluate brand identity and brand performance and develop or improve a consistent brand strategy. You will develop solutions and prototypes aligned with the brand strategy. 

 

Collaborate and innovate 

We work in a small project team on a real-life business case in close collaboration with the company and other stakeholders. During business meetings, we share both theoretical and practical knowledge that helps us solve the company's brand problem. Using Scrum and the Design Thinking approach, we provide the company with prototypes and solutions that work in real life. Guest lectures and field trips enrich the learning environment

Structure of the minor

 The minor is 15 EC and revolves around one major project. 

- You work on a real-life business case, for and with the organisation. 

- Three times a week, you have project meetings where you share knowledge and work together on the business case. 

- You organise your project yourself. 

- We invite experts, organise workshops and excursions, and you do your own field research at companies. 

 

Learning and growing 

We pay attention to your personal growth and professional development. Therefore, we have coaching sessions to monitor teamwork, individual performance and personal learning. 

Students from different backgrounds (study, country, expertise) cooperate with companies and other stakeholders. Professional attitude and eagerness to learn are assets.

This minor is offered by Entrepreneurship & Retail Management.

• Literature review (handed in in week 4) 
• Process assessment (individual and group performance) 
• Brand strategy (branding solutions for the company) 
• Final presentation (usually an event with the company)