Successful entrepreneurship: business design
An increasing amount of people with an idea or talent start their own business. And they frequently stop soon after. This is because they market their product, idea or service far too quickly. Good ideas also often fail because entrepreneurs look for a ‘gap’ in the market. They think from the outside in. While truly successful entrepreneurs start from the inside out. They do business based on their passion and talents. How do you become successful as an entrepreneur in a time of change? That’s what you will learn in this minor.

Minor content

Entrepreneurship is doing
You will receive a toolbox with which you can search for urgency, an important principle in entrepreneurship. This toolbox contains tools that lead to a successful business idea. Tools are not just business models, marketing and finance. We will also teach you to test whether your idea will lead to successful entrepreneurship. By observing, testing and talking to your customers. Because this is the only way to get an idea of what the added value is for your future customer. In our opinion, entrepreneurship is not about writing a business plan. We work experiment-driven and in sprints. And we teach you how to apply design in entrepreneurship.

This minor is offered by Communication and Multimedia Design. 

Structure of the minor

Entrepreneurship isn’t something you do alone. You work on an assignment together with your fellow group students. This way you will learn step by step what entrepreneurship is and how you, as a group, are stronger together. Because energy is only created in good team work. Fixed elements of our minor are:

• Stand-up (weekly)
• Intervision (monthly)
• Company visits

If you already have an idea for your own company, or have already started one, you can also work on your own business idea in the last eight weeks of the minor.
We work together with the Center for Entrepreneurship of NHL Stenden and Founded. We encourage students who already have their own business to participate in the Hayo Pharmacist Fund:
https://www.nhlstenden.com/center-for-entrepreneurship/hayo-apotheker-stimuleringsfond

This minor is suitable for all students who want to investigate whether entrepreneurship is something for them. If you have already started a business and want to develop it further, please check: https://www.de-noorderlingen.nl/

The entrepreneurship minor is part of Communication & Multi Media Design and for good reason. Our students add value with their products/services. Because we change the world in a positive way. Below is the description of the training, if you want to know more, you will find the pink booklet here: https://bit.ly/4afXDSz

DUTCH STUDENTS: It’s OK to write your portfolio in Dutch!

More information or questions? Please contact via the red button 'online form'. 

(Peer) Assessments