In this minor, the work field of communication is vividly linked to world of international operating organizations and your role as an intercultural sensitive professional. Together with fellow students from all over the world, you will work on an international (marketing) communication issue. Work on (further) developing your intercultural sensitivity prepare yourself for a career within an international organization and extend your personal horizon in our international classroom!

Minor content

The project (the international marketing communication issue) is the central element of the minor. While working on the project, we will offer you a wide range of lectures, seminars and workshops. The project is supported by fixed courses focusing on personal & professional leadership, intercultural sensitivity, international (marketing) communication and branding.

 

This minor is offered by the study program Communication. 

Structure of the minor

If you're going to study at NHL Stenden, then you'll get to use our unique educational concept, Design-Based Education (DBE). We believe it's important that you are exposed to the practical problems in your chosen fields right from the start and that you work on current, real-life issues. You work on these issues in Ateliers, groups that bring together students, from different backgrounds and industry professionals. Together we create a learning environment in which you develop as a person and a professional. An environment in which you are known and your achievements recognized.
Leerdoelen

After this minor you have:
• Achieved greater insights in the concept of intercultural sensitivity
• Reflected on your personal & professional leadership developments
• Gained knowledge and skills in(to) cross-cultural collaboration and therefore be a valuable asset to an international team
• Developed and applied (marketing) communication theories and skills to solve an international real-life case

If you would like to work in an international (marketing) communication context in cooperation with students from all over the world, you’re most welcome. We want a diverse group in ways of knowledge and background. It is beneficial if your bachelor is related to communication, marketing, business, or management. To access the minor Intercultural and International Communications, students must be able to read, write and communicate in English without major difficulties (B2,C1). If in doubt, please contact us in advance.

The project is a real life assignment, given by an international operating client. Therefore we will start with a briefing (given by the client) at the beginning of the first period and end with a formative assessment (for learning) focussing on the process and development at the end of period 1. At the end of period 2 you and your group members will present the results, advice and developed marketing communication means to the client. Next to the project, you will follow lectures, seminars and workshops which are focusing on personal & professional leadership, intercultural sensitivity, international (marketing) communication and branding. You will be graded via individual and/or group assignments (not being a written exam).