Are you into festivals, conferences, corporate events or exhibitions? Do you like to organize things and make a change through eventful experiences? Then, the exhilarating world of events management might be your next destination! In this intensive 9-week program, we equip you with the essential skills to become proficient event organizers who not only create memorable experiences but also contribute sustainable and meaningfully to local communities. The Minor Events Management at NHL Stenden is where the excitement of events meets the challenge of real-world professional growth. Are you ready to make a lasting impact? Join us and experience the thrill of turning dreams into reality!

Minor content

The Event industry continues to rapidly develop and expand, driving the demand for highly skilled personnel in professional event organizations. The industry values advanced interpersonal, management skills and Resilient adaptability. Beyond organizational proficiency, expertise in stakeholder interaction and project management is crucial. Our module's core objective is to train students as comprehensive event organizers, integrating theoretical knowledge on project management, creative event design, risk assessment and marketing and event finances with practical experience in real-world events.

During this minor you will design, plan and execute an impact full event for a local community.

It's important to note that while event management is undoubtedly rewarding, it is also a demanding profession that challenges the traditional 9-5 mentality. The real-world nature of this program ensures students understand the rigors of the industry. Hard work is a given, but the sense of accomplishment and the thrill of creating something extraordinary make it all worthwhile. You'll have the opportunity to work collaboratively in teams on various events. This approach mirrors the industry reality, providing valuable insights into effective communication, problem-solving, and the power of collective creativity. Embark on a journey where you'll not only acquire the skills to thrive in the events industry but also develop a keen sense of responsibility toward the stakeholders you serve.

This minor is offered by the study programs Leisure & Events Management and Hotel Management.

Structure of the minor

The overall learning outcome of the minor is: "The student can apply design, organizational, and execution skills to create a sustainable event that contributes to the local community. The student will conduct an in-depth analysis of the event's impact and reflect on their own role as a professional event organizer, considering both individual and group perspectives."

Based around the areas of project management, creativity and design, marketing, programming, finance and risk management, you demonstrate that you are able to identify and analyze relevant theory and apply this to real world event cases. The minor exists out of self-study, expert sessions, guest lectures and interactive atelier sessions.

After a teambuilding bootcamp in week 1 and a mandatory educational field trip abroad in week 2, you will dive into theory and at the same time designing and organizing a real event for a client, that will be executed in the last week of the minor.

The estimated costs for this minor are € 395,00. This is including the Fieldtrip abroad. Please note: As of the academic year of 2025-2026 the costs will change to € 425,00.

Event Teamwork 
You contribute to the productivity of the team, to fulfilling the quality standards, to the working atmosphere and to reaching the objectives of the event while being able to critically reflect upon your own and others’ actions and their effects on the team's motivation and performance.

Target group and recommended knowledge

The minor is open to every student, including ‘Kies op Maat’ and Exchange. This minor is offered by the study programs of Leisure & Events Management and Hotel Management. It’s a collaboration between the 2 programs.

It is mandatory to attend from day one of class.

This minor is assessed programmatically, emphasizing a systematic evaluation of your progress and performance. This involves the successful completion of various assignments, evidence, and evaluative elements collected throughout the minor into a personal portfolio.

The portfolio plays a central role as a powerful tool for documenting and presenting your achievements and acquired competencies, skills, and attitudes. It is not just a collection of documents and collected feedback; it is also your personal journey report reflecting the development of your knowledge and skills. It includes various types of evidence, including written assignments, projects, presentations, reflections, peer feedback, and expert feedback. Also other relevant documents that illustrate the acquired knowledge and skills.

At the end of the minor, you will also submit the portfolio to the event client, making it not only for the assessment of the minor but also crucial for your event client.