Event Experience is designed for students who want to dive into the design, planning, and production of meaningful events. 
"Unleash your passion for events with the Event Experience minor! In this hands-on program, you’ll get the opportunity to organize a real event from A to Z for an external client. Working in multidisciplinary teams, you’ll design creative and emotionally engaging experiences. Develop your skills as a well-rounded event professional in a setting that is both challenging and inspiring." 

Project Examples
• Amsterdam Open Air: Design a concept for an area that stimulates visitor interaction.
• Black Music Culture x ESNS: Create a format to spotlight Black Music Culture during Eurosonic Noorderslag.
• Filmhuis Den Haag: Organize a youth-focused event around film and cultural engagement. 

Why Event Experience is right for me 
• If you’re passionate about designing creative and impactful events. 
• If you want to develop into an all-round event professional who both thinks and acts. 
• If you’re looking for a practical minor with real clients and tangible outcomes. 

During Event Experience, you’ll design, produce, and evaluate a live event for a real-world client. Working in an event agency-style team, you’ll take on a role that fits your strengths and interests. The “team track” takes you through all phases of event production: from concept and pre-production to execution and evaluation. In the “insight track,” you’ll build a personal portfolio that includes an event analysis, expert interview, and reflections on your learning goals. You’ll develop both technical knowledge and soft skills in collaboration, planning, leadership, and communication. 

This minor is intended for students who have a basic understanding of event management and design thinking. If you already have experience organizing events or have a strong interest in the field, this is the perfect opportunity. If your experience is limited, it is expected that you prepare by studying relevant literature and tools before the start of the minor. 

The minor is structured around intensive team collaboration, supported by workshops, lectures, and coaching. In the first phase, the focus is on research and concept development. In the second half, you move toward actual event execution. You’ll also work on personal assignments throughout the semester. Flexibility is key — you’ll often work on location and coordinate planning outside scheduled sessions.

Assessment is based on both team and individual performance. In your group, you’ll deliver a complete event and present it to your client. Individually, you’ll compile a portfolio of deliverables, reflections, and practical assignments. Evaluation will focus on your professional growth, subject knowledge, teamwork, and initiative. Regular feedback and coaching throughout the semester support your development. 

Question? Contact: kiesopmaat.crb@inholland.nl

There is a possibility of extra costs (fieldtrip, travel costs for a meeting with a client, location visit, etc).

Event Experience is also offered in Dutch in Amsterdam in semester 1 and 2.

It may happen that there are not enough registrations for a module, which means that it has to be cancelled.