Destination Management, Branding & Communication is designed for students who want to dive into managing, positioning, and promoting tourism destinations. 
 "Discover what makes destinations appealing to diverse audiences with the Destination Management, Branding & Communication minor! Learn how to manage destinations strategically, communicate effectively, and develop them sustainably. You’ll work on real-life assignments abroad, learn in an international classroom, and create impactful marketing and communication strategies. This minor offers a unique blend of hands-on practice, research, and cultural exchange."

Project Examples
• Repositioning Sarajevo: How can Sarajevo appeal to eco-tourists, Gen Z travelers, or digital nomads?
• Attracting New Target Groups to Lesser-Known Areas: Create a rebranding strategy for an off-the-beaten-track destination.
• Designing International Marketing Campaigns: Develop an effective marketing communication plan for a European tourism organization. 

Why Destination Management, Branding & Communication is right for me
• If you're passionate about tourism, communication, and international collaboration.
• If you want to become a creative thinker with a global mindset.
• If you're looking for a challenging, intercultural learning environment with real-world assignments. 

In this minor, you’ll learn how destinations can be managed, branded, and promoted effectively. You’ll build skills in branding, audience analysis, cross-cultural communication, and sustainable tourism. The group project is the heart of the course: you’ll create a full marketing communication plan for an international client, based on field research conducted during a study trip. Simultaneously, you’ll work on an individual portfolio including assignments such as destination rebranding, vlogs, and personal reflections. You’ll gain experience with design-based research and develop personal goals like leadership and intercultural sensitivity. 

This minor is open to all bachelor students with an interest in tourism, communication, marketing, and international collaboration. If you want to learn how to market and manage tourism destinations in a rapidly changing world, this program is for you. Be sure to check your degree programme’s specific admission criteria. 

Syllabus and online information 

The schedule includes lectures, workshops, group sessions, and coaching. Throughout the semester, you’ll work intensively on the group project and your individual deliverables. A highlight of the program is a field trip to an international destination, where you’ll conduct in-person research. Extra time is required for the trip and final presentation preparation. The remainder of the program offers space for deep dives, teamwork, and reflection. 

Assessment is based on a combination of group and individual work. Your team will deliver a professional marketing communication plan for a real client, including a final pitch presentation. Individually, you’ll compile a portfolio with various assignments, reflections, and evidence of your learning goals. Progress is monitored through coaching and formative feedback sessions. Evaluation focuses on content knowledge as well as your professional and personal development. 

Question? Contact: kiesopmaat.crb@inholland.nl

Keep in mind that costs for the field trip are at your personal expense. The costs for each individual student will be approximately €500,- to €700,-.  

The module is also offered in Dutch in Rotterdam in semester 2.

It may happen that there are not enough registrations for a module, which means that it has to be cancelled.