Are you passionate about storytelling and innovative media? Do you like to combine strategic thinking with creating cool content? Immerse yourself in the world of Transmedia Design! 

Let’s face it: in a world full of endless scrolling, a simple story just doesn’t cut it anymore. Whether you want to sell products, make movies, or create awareness, you need to build a multi-platform storyworld—a fascinating universe that people actually want to hang out in.That’s why studying transmedia design and storytelling is the ultimate superpower right now; it teaches you how to connect the dots across screens and turn passive viewers into fans who want to follow your story everywhere!

The minor Transmedia Design & Storytelling is perfect for those who love storytelling ánd strategic thinking. What to expect?:

 ·        Strategy and concepting: You’ll create stories and story worlds, and make them come to life in engaging multi-platform experiences

·        Creation and Experiments: Discover your inner ‘Pixel Geekness’ trying out new media techniques to enhance your storytelling. 

·        Study and Inspiration: Study and discuss interesting transmedia cases and transmedia models and  get inspired in field trips and hackatons.

·        Global Perspective: Work in an international classroom, learn from diverse best practices and experts.

 The minor is organised around 3 challenging projects that all cover different areas of the transmedia learning outcomes and will make up your final portfolio:

Transmedia Treatment (in pairs): Working with an existing IP, you create a transmedia experience design. The sky is the limit and we’ll challenge you to think big and beyond. 

Transmedia Production (in project groups): The largest part of the minor focuses on designing and creating a complete transmedia production for a client or as an autonomous project. Stakes are higher here since you actually will execute, launch and evaluate your work.  

Vision Document (individually): To explore the depths of transmedia discourse and find your view on the topic, you’ll create a visually attractive document that showcases your vision on what is transmedia to you.

Of course you are free to add to these projects and extend your portfolio beyond the set criteria and awe us J.

Hands-on learning 

We do not leave you hanging with these challenging projects: We offer lectures and workshops on transmedia theory, narratology, and strategy, creative concepting, worldbuilding, design, video skills, project management, social media marketing and many more. You will apply your learnings instantly to your projects.

 Environment and atmosphere 

Our minor is taught completely in English and welcomes students from all over the world. You’ll find yourself in an inspiring mix of cultures, studies and stories which can spark new creativity and brings an international experience, even for Dutch students.  

We take you on fieldtrips to broaden your horizon and we work in a fairly informal setting in which the coaches and teachers are working together with students, sharing their passion for the subject and helping you learn and create. We aim to create a creative environment in which everyone is seen and in which we are open to learn from each other.  

LO 1: Strategic Transmedia Design
The student designs and substantiates an innovative transmedia strategy for a complex communication challenge, based on thorough research.

LO 2: Narrative Creation & Worldbuilding
The student applies storytelling and narratological principles to develop engaging transmedia narratives that actively involve an audience.

LO 3: Realization & Media Creation:
The student realizes interactive and engaging media content by purposefully experimenting with (new) media tools and technologies.

LO 4: Building a vision on Transmedia
The student evaluates and integrates diverse insights into an authentic and substantiated vision of the transmedia design field.

LO 5: Professional Mastery & Self-regulation
The student functions effectively and proactively in an international, interdisciplinary project environment, taking responsibility for the joint result and steering their own professional development.

·        Propaedeutic certificate obtained

There is no mandatory literature.  All learning materials are open source or provided.

We use Adobe CC tools and encourage a (shared) subscription, though we don’t impose it on our students. Though (beginner) workshops in several Adobe - and other- tools are included in the program, the program is focused on creating fitting assets and content for the story, rather than getting into too much detail about the tools you use to do so.  

As a rule the minor aims to organise all classes on 3 days on campus and 2 days a week  self study. You are expected to attend the lectures, workshops and coaching sessions. In the first part of the minor the schedule is somewhat more intense than in the second part, where you will experience more freedom to work on the project.

The minor is assessed through a final assessment portfolio in which the student shows to have obtained all learning outcomes. The 3 projects cover all learning outcomes, provided that the student has contributed sufficiently to all aspects of the projects where group work is concerned. Of course additional material to the portfolio can be added at all times.

The final portfolio will be graded with a grad between 0-10 at the end of the minor.

During the minor many feedback moments will provide clear insight to the student on how the portfolio is building up.

Minor Regulation
Here you can find the minor regulation
The purpose of the minor regulation is to inform you about the subjects within the minor, how the testing is set up and when you have concluded the minor. Students can derive rights out of the text of the minor regulation.

Questions? Don’t hesitate to get in contact with us through mail:

minortransmediadesign@fontys.nl or via our socials:

IG: https://www.instagram.com/minor_transmedia_design_fontys/ 

Bluesky: minortransmediafet.bsky.social