Today’s economy is rapidly changing because of the strong growing E-commerce businesses. During this minor, students will develop knowledge and skills in E-commerce & E-fulfilment areas and acquire entrepreneurial competences to make an online business successful. These competences are inevitable in case of future independency (entrepreneurship) and highly appreciated in corporate management positions (intrapreneurship / business development manager). Both of these scenarios are focused on exploring new opportunities and business building, in order to create economic value. They therefore are of key economic and social importance in modern society.

E-commerce & E-fulfilment modules (Introduction Phase)
Introduction to e-commerce
ICT and e-commerce
Traffic channels and internet marketing
Assortment, buying & merchandising
E-warehousing
Transportation & delivery & last-mile
Returns management

Entrepreneurship modules (Introduction Phase)
Business plan writing
E-marketing and sales
Research methods and business planning
E-business finance
Entrepreneurial competences &
Skills
Miscellaneous Workshops

Advanced Phase topics:
Cross-border e-fulfilment
Innovation concepts in e-commerce
Utilizing big data to optimize the e-commerce Supply Chain
Optimizing and managing the last-mile
Legal, customs and compliance
Managing hyper growth in a physical e-commerce environment
Mechanization versus HR planning – How to Manage peak periods?

The introduction phase provides the students the theoretical basis needed to be able to gain more in-depth knowledge about e-fulfilment and to apply the obtained knowledge and competences later on in the advanced phase, by carrying out projects for real e-commerce players. These projects will be guided by their internal (teacher) and external (company) coach. Hence, this minor has follows a combination of knowledge comprehension (understanding) and application (using the knowledge).

At the end of the minor, students will have broader knowledge about abovementioned topics, understand the relation between the topics and can apply the knowledge in real projects. In doing so, they investigate, analyze, improve and and develop (new) business opportunities within an (internationally operating) e-commerce company. The acquired competences are of great importance for achieving success in the emerging world of online commerce. According to Thuiswinkel.org, the organization representing the e-commerce industry in the Netherlands, there is currently a significant shortage (and therefore high demand) for competent managers with these qualities.

Practical information

Duration: 20 weeks

Contact hours: 12 - 15 per week average

Required hours study time: 40 per week average    

Credits: 30 ECTS

Certificates (2): Fontys Minor and E-Academy Thuiswinkel

Start: September (S1) and February (S2)

Location: Venlo

Language: English

 

Contact

Fontys University of Applied Sciences (Fontys Hogeschool Techniek en Logistiek)

Tegelseweg 255, 5912 BG Venlo.

For further information please contact the minor-coordinator Mr. Ken Zschocke

by Email k.zschocke@fontys.nl

Minor Regulations

You can download the minor regulations here. The purpose of the minor regulations is to inform you as a student about what you will learn in the minor, how the assessment is structured, and when you have completed the minor. Students can derive rights from the minor regulations.