This minor focuses on the international aspects of business and collaborating with students from a different cultural background, being challenged in high-level projects, speakers from the field, participating in an international week... does this appeal to you?  

Immerse yourself in other cultures and discover what it means to do business internationally. International marketing plays an important role, as does deepening your English language skills. The theory is applied in international case studies that you develop together with your project group. Furthermore, attention is paid to international human resources management, international cultural studies and the international value chain. Lectures are supplemented with company visits and guest speakers. 

The minor starts with a welcoming day. In this day, students get to know one another and an introduction to the material is given. The minor International Business I also offers the opportunity to participate in an international week that takes place during International Business II. This is set up by students and teachers. Past examples include a study week to Portugal (Lisbon), Ireland (Dublin), Scotland (Edinburgh), Turkey (Istanbul), Poland (Krakow and Warsaw) and Germany (Sigmaringen). 

The minors International Business I and II offer an in-depth look at existing literature on marketing, HRM, the value chain and cultural aspects of business. 

• Applying marketing principles at an international level.
• Using insight into cultural differences between countries and insight into international labor relations.

Students from all studies are very welcome to enroll.  

We expect you to have completed the first year and 30 ECTS in your bachelor degree. Furthermore admission to the minor is at the discretion of the examination board of the study program. 

• Hollensen, Svend, Global Marketing: A decision-oriented approach, 8th Edition, Pearson Education, ISBN: 9781292251806. 

• International human resource management, Briscoe, Schuler and Tarique, 4th edition, 2012, Routledge. 

• Browaeys, Marie-Joelle and Price, Roger (2019) Understanding Cross-Cultural Management, 4th edition. Harlow: Pearson Education Limited, ISBN: 9781292204970. 

10 uur per week 

1. • Global Marketing 

     IBM group report & presentation  
     Group report: video + class cases, 30%
     Group grade: project (cases), 70%
     Global marketing individual exam 100% 

     2. Human Resource Management
     Writing assignment (50%) / individual exam, 50% 

     3. Cultural Studies 
     Writing assignment / active participation

     4. Sustainable Value Chain 
     Assignment  

     The subject Global Marketing (7 credits) is obligatory for all students. The subjects IHRM (4 credits), Cultural studies (4 credits) and the Sustainable Value Chain (4 credits) are voluntary subjects. Students are to choose a total of 15 credits.