This minor focuses on the international aspects of business and collaborating with students from a different cultural background, being challenged in high-level projects, speakers from the field, participating in an international week... does this appeal to you?  

Immerse yourself in other cultures and discover what it means to do business internationally. International marketing plays an important role, as does deepening your English language skills. The theory is applied in international case studies that you develop together with your project group. Furthermore, attention is paid to international human resources management, international cultural studies and the international value chain. Lectures are supplemented with company visits and guest speakers. 

Where International Business I focuses on strategical aspects of doing business internationally, International Business II focuses on the operational aspects. The minor International Business II also offers the opportunity to participate in an international week that takes place during International Business II. This is set up by students and teachers. Past examples include a study week to Portugal (Lisbon), Ireland (Dublin), Scotland (Edinburgh), Turkey (Istanbul), Poland (Krakow and Warsaw) and Germany (Sigmaringen). 

The minors International Business I and II offer an in-depth look at existing literature on marketing, HRM, the value chain and cultural aspects of business. 

• Applying marketing principles at an international level.
• Using insight into cultural differences between countries and insight into international labor relations.

Students from all studies are very welcome to enroll.  

We expect you to have completed the first year and 30 ECTS in your bachelor degree. Furthermore admission to the minor is at the discretion of the examination board of the study program. 

• Hollensen, Svend, Global Marketing: A decision-oriented approach, 8th Edition, Pearson Education, ISBN: 9781292251806. 

• International human resource management, Briscoe, Schuler and Tarique, 4th edition, 2012, Routledge. 

10 uur per week 

1. Global Marketing 2 

IBM group report & presentation  

• Group report: video + class cases, 30% 
• Group grade: project (cases), 70% 
• Global marketing individual exam 100% 
  
  2. Human Resource Management 2 
• Writing assignment (50%) / individual exam, 50%
  
  3. English Business Writing 
• Writing assignment 
  
  4. Sustainable Value Chain 2 
• Assignment  

The subject Global Marketing 2 (7 credits) is obligatory for all students. The subjects IHRM 2 (4 credits), English Business Writing (4 credits) and the Sustainable Value Chain 2 (4 credits) are voluntary subjects. Students are to chose a total of 15 credits.