Are you ready to take your business skills to an international level? 
 

Most companies are increasingly operating at an international level. Understanding how to operate across markets and cultures gives you a major advantage in your future career. The knowledge you'll acquire in the minor equips you with the skills to collaborate internationally, adapt quickly, and succeed in a worldwide business environment. 

 

• Join a group of international exchange-students;  

• Work on real high-level cases and projects;  

• Meet industry professionals in guest-lectures and field studies;  

• Participate in Creathons (global online challenges in which foreign students collaborate to solve real-world problems).  

 

The program kicks off with a welcome day to meet and connect with your fellow exchange students. 

 

In the International Business II program you can take part in our International Week, co-organized by students and staff. Past destinations include Lisbon, Dublin, Edinburgh, Istanbul, Krakow, Warsaw, and Sigmaringen. 

 

International Business II will give you a deeper understanding of Global Marketing, International Human Resource Management, English Business Writing and International Value Chains. Perfect for anyone ready to broaden their horizons and build a global mindset. 
 

Apply now and take your first step towards an international career. 

In this minor, business management skills on a strategic level play a central role: 

• Applying marketing principles at an international level (Global Marketing) 

• Management of Diversity takes a HRM (Human Resource Management) point of view  

• How to make a sustainable impact on value chains (Sustainable Value Chain) 

• Language skills are the focus of the module English Business Writing. 

 

Students from all studies are very welcome to enroll.  

 

All M&B students: We expect you to have completed the first and second year in your bachelor degree.  

 

Other students: we expect you to have completed the first year and 30 ECTS in your bachelor degree. Furthermore admission to the minor is at the discretion of the examination board of the study program. 

Students from all studies are welcome to enroll.  

 

Entry requirements: we expect you to have completed the first year and 30 ECTS in your bachelor degree.  

Furthermore admission to the minor is at the discretion of the examination board of the study program. 

• Hollensen, Svend, Global Marketing: A decision-oriented approach, 8th Edition, Pearson Education, ISBN: 9781292251806. 

 

• International human resource management, Briscoe, Schuler and Tarique, 4th edition, 2012, Routledge. 

 

• Elling, Andeweg, de Jong, Swankhuisen (2012), Report writing for readers with little time, 1st edition, Noordhoff Uitgevers,ISBN: 978-90-01-81259-1. 

1. Global Marketing 

• Group Portfolio: class cases (30%) 

• Group Presentations: case studies / field cases (70%) 

• Global Marketing individual exam (100%)  

 

2. Human Resource Management 

• Writing assignment (50%)  

• Individual exam (50%)  

 

3. Sustainable Value Chain 

• Vlogs (Individual and Group assignments) 

 

4. English Business Writing 

• Individual writing assignment 

 

The subject Global Marketing (7 EC) is obligatory for all students. The subjects IHRM (4 EC), English Business Writing and Sustainable Value Chain (4 EC) are voluntary subjects. Students are to choose a total of 15 EC.