Enrolment is no longer possible for semester 1. The maximum number of participants has been reached for this minor.

For everyone working in the worlds of fashion and fashion communication, an understanding and knowledge of the image is indispensable. This programme immerses you in visual culture in the broadest sense of the word. 

This means being able to analyze imagery, to understand different media and the way they work, to be comfortable using the language of images, and to have knowledge of visual history, theories of visual culture and zeitgeist in fashion. This programme aims to help to develop a personal visual style and the actualization of innovative fashionable images.

The programme consists of two parts of 10 weeks, each in which a thorough creative process takes place. The first 10 weeks you will work on creating your own photography, taking a fashion designer as inspiration. The final ten weeks you will work in small groups, and together you will learn how to make a short fashion film. In both the film and photography parts, you will conduct research on a visual and textual level, in which critical thinking on form, style, and meaning are key aspects. The programme concludes with the screening of the fashion films at cinema Het Ketelhuis in Amsterdam.

The student learns to work with photography and film. The student learns to reflect on the impact of visual culture for fashion and society. The student learns to translate a fashion concept into still and moving images. The student learns theories about fashion, visual culture and image history.

The AMFI competences of Research, Decision-making, Realisation, Presentation, Organisation & Reflection will be honed during the semester.

You meet the entrance requirements from the Teaching and Examination Regulations (OER) of your own study.

In addition, proficient written and spoken English is advised, and some fashion industry knowledge is useful. 

a.o. Filmish: A Graphic Journey through Film, Edward Ross (2015) and ‘Thinking Through Fashion: A Guide to Key Theorists’, Agnès Rocamora (ed.) (2015).

Schedule will be published as soon as possible

An average of 15 contact hours per week and types of contact are toolshops, workshops, assessments, lecture, email/online feedback.

Course(s), Studiepunten in ECTS, toetsvormen

30 ECTS

The minor consists of the following components:
- Film Analysis 2 ECTS, Knowledge test
- Visual Culture Theory 2 ECTS, Knowledge test

- Photography project 11 ECTS, Professional product
- Film project 15 ECTS, Professional product

Resits: According to AMFI OER. Two test moments per year, so one resit per semester.

Video
https://vimeo.com/album/3247351

Costs
€ 300,-. Each student is expected to be in possession of a Digital Single Lens Reflex camera during the minor. There are possibilities for renting a camera via the HVA.

Questions about the minor?
Contact Mieke Woestenburg: m.e.g.woestenburg@hva.nl and Yvonne Poot: y.poot@hva.nl

Questions about the Kies op Maat-procedure?
Contact Eunice Williams: resultsandregistration-amfi@hva.nl

There are 2 places for KOM-students.

Applications will be processed in the order of receipt of signed learning agreements.