In this minor, you will discover and develop the next insights and concepts that combine commercial success with ethical and sustainable leadership in the industry of attractions, amusement, theme parks, and zoos.

In a world where there is a growing need for good, multidisciplinary young professionals with transversal skills and different backgrounds, BUas offers the minor programme ‘Design & Strategies for Themed Entertainment’. This programme provides the latest insights into the attractions and theme parks management industry, including attractions, amusement parks, zoos, and supplying companies.

During the minor programme, you will study key topics such as sustainable business modelling, future trends and research, strategic design, storytelling and project management. You will learn to look beyond your own field of expertise, approaching real-life, complex problems from a variety of angles. Alongside prominent industry partners and clients, you will discover and develop the next generation of insights and concepts that combine commercial success with ethical and sustainable leadership to create a better future.

The themed entertainment industry is global, so we work with clients from all over the world. Even when working with Dutch clients, we always add an international component, such as international target groups or contexts.

At the end of this minor you will be able to:
>         Apply knowledge and theories about storytelling and experience design
>         Apply knowledge and theories about sustainability with the attractions and theme parks industry
>         Apply this new sustainability knowledge to the project/assignment of the client:
>         Build bridges, by co-creating with internal and external stakeholders for the purpose of the strategy
>         Arrive at a strategic policy on the basis of a vision
>         Create support for the proposed strategic policy and its implementation
>         Organise and facilitate creative sessions/brainstorming sessions with various participants
>         Take ethically responsible actions
>         Review a business-related problem or challenge of a company or organisation within the broader context of that company or organisation (strategic/tactical)
>         Establish a step-by-step approach for achieving a new concept and/or design including a storyline
>         Create the sustainable business case for the client by looking into the feasibility of the concept and taking into account ethics and sustainable development
>         Define and apply a full fletch design research methodology, based on different theories; Apply a systematic literature review, including data-collection and analysis on validity and reliability.

• Propaedeutic certificate obtained
• Besides that, it is important that you are intrinsically motivated to learn and develop yourself in the areas of sustainable strategies, future scenarios, experience design and storytelling in the attractions and theme parks industry.

All study material will be included in lectures/workshops and/or provided as articles.

The project assignment will be supervised by a BUas supervisor via weekly supervised meetings. The courses will be offered via different teaching methods such as lectures, guest lectures, workshops, fieldtrips and a showcase including external experts (all on-campus).

The project supervisor will assess the client project based on the following deliverables: a research report, an oral examination, a final product, and a final presentation to the client. The Storytelling course will be assessed via a video and a written justification/reflection. The Sustainable Business course will be assessed via a written scenario study.

To pass the minor, all three components must be completed with a grade of 5.5 or higher. Each deliverable can be resubmitted within two weeks of receiving feedback, in consultation with the project supervisor. All deliverables must be submitted digitally in Brightspace.

Language of instruction
English

Topics and Structure of the minor
This minor will uniquely combine:
>         a major client-focused project assignment in the Themed Entertainment Industry (20 EC)
>         a course on Storytelling (5 EC)
>         a course on Sustainable Business Strategies for the Future (5 EC)

Additional costs
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