The Live Music and Dance Events minor focuses on live music and dance events in the heart of the leisure industry, such as music festivals and venues, and clubs.

The minor focuses on creating and organising sustainable live music and dance events that have a social and economic impact. As well as providing entertainment through unique events, live music, festivals and concerts have a much broader function and message.

Concerts and music give people and the environment an identity. In an era dominated by technology, an artist’s business model is centred around live music. Festivals also act as a breeding ground for innovations in sustainability and social enterprise, and cities use music and festivals to attract tourists and stimulate the local economy by investing in them.

Our learning objectives are closely related to the competency areas within the Academy for Leisure & Events, particularly those relating to the management of live music and dance events. The most important learning objectives are:

• developing and elaborating a creative experience concept into a product or service;
• directing the collaboration process;
• developing and elaborating a marketing strategy;
• coordinating and organising an event and ensuring the safety of end users.

Competencies:

• Concept design
• Strategy
• Stakeholder management
• Marketing
• Branding
• Production
• Logistics

Registration is open to all until the maximum of 45 places is reached, with no intake or selection process.

• Affinity with producing and market music/dance events
• Propaedeutic certificate achieved

Delivered via Brightspace (no compulsory books)

Roughly 10-15 contact hours on campus (lectures, workshops, supervised group meetings). Next to that at least the same amount of time for online and offline working on assignments with your project groups.

Teaching methods:
- Design Sprint (pressure cooker)
- Project-based learning: Students deliver a predefined outcome for clients
- Flipped classroom (students research and present on topics)
- Use of a knowledge clips database to enhance learning
- Lectures on specific topics
- Theme days (a mix of theory and practice)

Distribution of the 30 EC:
- Entire production of a music/dance event, including Strategy and  Stakeholder Management workshops + 2 client assignments: 20 EC
- Course Concepting and Marketing, including a ‘Design Sprint’: 5 EC
- Course Production and Logistics: 5 EC

Language of instruction
Lectures, courses and workshops are available in English. Dutch groups are permitted to conduct the execution event/assignment in Dutch.

Topics and Structure of the minor
Topics:
>         Trends and developments
>         Sustainability
>         Imagineering
>         Concept development
>         Strategic cooperation
>         Branding / brand activations
>         Event logistics (pre-production, load-in, show and load-out)
>         Visitor safety (crowd control)
>         Customer journey
>         Social media
>         Offline/online marketing

The minor consists of two parts:
1. A theoretical part comprising the five-week Concepting and Marketing course, including a ‘Design Sprint’, and the five-week Production and Logistics course.

2. A practical part:
- planning and organising a real-life activity or event in the live music and dance industry
- two assignments for external clients in the live music and dance industry

>         Lectures and guest speakers
>         Workshops
>         Theme days
>         Project meetings with your group
>         Pitches and presentations
>         Peer evaluations
>         Visit the workplace

Additional costs
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