In this complex world, people are searching for meaningful experiences. In this minor, you will learn how to design experiences, combining the magic of stories and the power of imagination.

Why choose this minor?

• Hone your creative thinking skills to perfection
• Design unforgettable live experiences
• Let participants experience the story
• Work for real-life clients

What is this minor all about?
The world around us is changing rapidly. In this complex world, people are searching for meaningful experiences. In this minor, we combine the power of storytelling and imagineering.

The origins of storytelling go back thousands of years to the sharing of campfire stories. Nowadays, storytelling has also become part of theme parks, events, games and media, as well as books, theatre and movies. Storytelling adds extra meaning to experiences.

Imagineering is a new approach. It is a blend of imagination and engineering. It involves using your imagination to design experiences. Designing unique experiences requires collective creativity.

On this minor's Project Factory, you will work on several group projects for real-life clients in the leisure industry, developing the skills of a creative expert in the process.

After this minor
By the end of the course, you will know how to design and storify live experiences to make them unforgettable for your participants.

• Developing creative thinking and a creative mindset
• Designing live experiences as collective creations
• Co-designing live experiences enhanced with storytelling
• Applying storytelling techniques to the design of various live experiences
• Facilitating relevant stakeholders’ involvement in the design of story experiences
• Prototyping and testing ideas

• Propaedeutic certificate obtained

Books to buy:
Byttebier (2022) - Creativiteit Hoe? Zo! / (2015) Creativity in Business
Rossman & Duerden (2019) - Designing Experiences

Free available online:
Van Dam (2018) – X-sheets (internal BUas document)
buas.libguides.com: Imagineering, Storytelling and Design Research

In the Learning Community students, clients and experts learn collaboratively on campus. You will not become a creative expert in your back room. We meet on the BUas campus and out in the field three or four days a week.

Assessment:
Group challenge: the story introduction
Individual portfolio assessment:
During the minor, you will collect evidence of your growth as a creative expert in your Story Experience Portfolio. You will demonstrate your competence in the oral exam.
Courses: masterclasses and workshops, assessed through authentic assignments

Language of instruction
Dutch & English
Depending on the number of applicants, there may be a combined Dutch-English group. In that case, English would be the shared community language, but projects would be in your preferred language. You will always be permitted to submit products in your preferred language (Dutch or English).

Structure and topics of the minor
Project Factory and courses:
At Project Factory, you will work on a variety of individual and group challenges. The Experience Design and Storytelling courses involve masterclasses and workshops designed to broaden and deepen your knowledge and competencies.

Topics:

>         Imagineering method and perspective
>         ABCDEF innovation model
>         ACTIVE approach
>         Design research
>         Facilitating creative sessions
>         Creating concepts
>         Designing live experiences
>         Prototyping and testing
>         Storytelling techniques
>         Universal storyline
>         Implicit and explicit storytelling
>         Character bible
>         Emotions
>         Emotional journey

Additional costs
Additional costs next to the books:
€100 for study materials and field trips (excluding travel costs to, for example, clients and stakeholders)