Why choose this minor?

• Work on real esports events instead of simulations
• Collaborate with real companies and organisations
• Develop strategic, production and marketing skills
• Gain hands-on experience in a fast-growing industry
• Work in international, multidisciplinary teams

What is it all about? & What’s in it for me? (max 150 words)

You will design, produce and market esports events from concept to execution. In the first half you create your own on-campus esports event. In the second half you work for an external client and become part of their event team.

You learn strategy, production, marketing and business in the context of gaming and esports. You work together with students from different disciplines and backgrounds. By doing real projects for real partners, you build a professional portfolio and practical experience in events, media and esports.

After this minor (max 50 words)

You stand out as a young professional with practical experience in esports events, strategy and production. You are prepared for roles such as event manager, project manager, marketer, or business developer in esports, gaming, and live experiences.

You will learn to:

• Develop a strategic proposal using esports to solve a business challenge
• Conceptualise, organise and evaluate a live esports event
• Produce and market an event for an external industry client
• Work professionally in multidisciplinary, international teams
• Translate event results into documented learnings (after action review)

• Propaedeutic certificate obtained

• Verhaar, J. (2013) Project Management: A Professional Approach to Events
• Scholz, T.M. (2019) eSports is Business

Students can purchase these books themselves, but both titles are also available to borrow from the BUas Library (in digital and physical formats).

Contact hours and format
Most education is offered in a hybrid format: students can participate on campus or online via Teams. Physical attendance on campus is strongly recommended for collaboration and practical work.

Mandatory on-site presence is required for:

• The hands-on workshop to learn how to use the livestream equipment
• The execution days of the GameDay esports events

All other lectures, workshops and feedback sessions can be followed either on campus or online. A significant part of the workload consists of group work and project work outside scheduled class hours.

Ways of teaching

• (Guest) lectures
• Workshops
• Feedback and coaching sessions
• Group and project work
• Practical fieldwork during live events

 Assessment methods

• Individual written report (Strategic Proposal)
• Group project reports
• Live event production and execution (GameDay and Industry Project)

Presentations and project documentation (including after action review)

Language of instruction
English

Topics and Structure of the minor

Structure:
-     Bootcamp (2 weeks)
Introduction to esports, events and media production. Teams create and pitch their event concept.
-     Knowledge components (6 weeks)
Weekly themes on strategy, business, production and legallaw. Teams organise their on-campus GameDay esports event.
-    Industry assignment (second half)
Teams work for an external client to produce and deliver a professional esports event under BUas supervision.

Topics
-    Esports and gaming industry
-    Event and experience production
-    Marketing and branding
-    Business and strategy
-    Media production and livestreaming
-    Legal aspects of esports
-    Evaluation and after action review

Additional costs
Not applicable