Spark your creativity and creative confidence!

HTCKC is a twenty-week programme, divided in two series of ten weeks. In the first ten weeks the focus is on working on your professional attitude needed for creation, the theory behind marketing communication, creativity, storytelling and visualisation skills by training Photoshop, Illustrator and video. In the second part of the programme you’ll use all the knowledge and skills gained in the first ten weeks to create a marketing communication campaign including deliverables.

Course content

In this programme you'll start analysing international marketing communication campaigns such as Patagonia, Volvo and other media hits. First, it is important to understand completely the research and creative proces behind a successful campaign. Then, you are ready start creating by yourself. You’ll learn how to find and use your creativity to create through concept thinking your own concept. It’s your professional effort and craftsmanship to make sure your concept is suited for the correct target group. Lectures will help you to develop your skills and attitude in order to become an effective professional.

The exchange programme "How to create Killer Content?” provides guidance needed to create your own brilliant customer activation strategy. How can you create a concept for a company which will have a great impact to their target group? That means that you need to dive deep into their world. Both, company and target group. Combine this with your creativity, your look at society and you will have new angles for a concept. We start with developing your talent, ambition and creativity. Adding knowledge and skills is the next step: Concept thinking, 14 steps in marketing communications and storytelling. And then, at the end, when you do have a brilliant concept it’s time to build it! Workshops visualisation like Photoshop, Graphic design, Video recording and editing will be also part of this program. Because, when you finally do have a great concept idea it is always good to show your client what they can expect.

In the first part of this programme you are going to analyse a marketing campaign and work on your professional attitude needed for content creation and enhance your creativity. In the second part you will develop a marketing communication campaign for a company or organisation of your choice.

Target group

This exchange programme is meant for second- or higher year bachelor students with an interest in the field of creative media, concept development, storytelling and/or marketing communication. The programme is open for students from all courses and schools who want to challenge themself and improve their creativity. Therefore this is a broadening programme. Students from the bachelor 'Creative Business" can't join.

Creative businesses are keen on individuals with an international orientation, who are proficient in developing engaging content on a professional level. The programme How to Create Killer Content contributes to your ability to create and develop content, based on adequate research and marketing communication strategies. Students who successfully complete this programme know how to run a content marketing campaign from start till end, from strategy to design and production. Those skills can be used in every working field and not only in creative businesses.

Why this minor?
Being a successful storyteller on different platforms is a dream of many young professionals. Storytelling is everywhere.The exchange programme “How to create killer content?” will help you developing content which will touch your target group, your audience. Besides all steps of marketing communication you’re going to improve your professional working attitude. THIS is were the magic starts!

Course structure

How to create killer content is a twenty-week programme, taught in two series of 10 weeks. In the first ten weeks the focus is on working on a professional attitude needed for content creation, the theory behind content marketing and training in visual and written content creation, as well as in creativity.

In the second part of the programme you’ll use all the knowledge and gained skills of the first ten weeks to work on your own project: delivering a marketing communication campaign, a validation report and pieces of content.

Activities
Work as if in a creative agency:

• Editorial meetings
• Creative sessions
• Business sessions
• Visualisation workshops

Assessment methods

HTCKC consists of six parts. Assessed by presentations, talks, essay, reports and deliverables. Your final grade is the average of the 6 grades below.

1. Professional Attitude & Growth 5 ECT
2. Concept Development & Creativity 5 ECT
3. Storytelling & Visualisation 5 ECT
4. Prototype 5 ECT
5. Analyses concept & strategy 5 ECT
6. Pitch 5 ECT

Before submitting through Kies op Maat please contact the minor contact person: Tinka Gijsen (t.gijsen@saxion.nl or 0622490768) if participating is still possible or whether the maximum number of participants has been reached. 

How do I apply?
The application process regarding the Kies op Maat minor at Saxion is a bit different than described at www.kiesopmaat.nl

How does it work?
Step 1: Download the learning agreement from the Kies op Maat website and let it sign by a member of the exam commission at your own educational institution ánd sign the document yourself.
Step 2: go to https://sis.saxion.nl/account# and fill in your personal data
Step 3: you will receive an automatic generated email from IAM including your username and password
Step 4: go the https://sis.saxion.nl, log on with your username and password which you have received from IAM and apply!
Step 5: After this we can process your application for a Kies op Maat minor at Saxion

Please note: in 'upload documents' you are requested to upload some documents. The following documents we need:

• A copy of your valid passport or ID-card. No driving license!
• A copy of your propaedeutic diploma or a printout from the DUO diploma register. In case you do not have the propaedeutic diploma yet, we would like to receive an official statement from your educational institution in which they state that you will receive the propaedeutic diploma before the start of the minor.
• Learning agreement, page 1, 2 and 3 (signed by a member of the exam commission of your own education institution and student)
• Original Proof of Payment for the study year 2025-2026. You can request this proof from your educational institution, also if you pay in instalments. Your educational institution will email the Proof of Payment to Saxion.
  Deadline for handing in the original Proof of Payment is 2 weeks before the start of the minor.

If you have further questions, please let us know. You can contact Saxion Student Registration, telephone number: 088 – 019 3000.