Build a website, attract buyers, become a digital marketer

The learning journey starts with you creating an idea for an own website, where you partner up with a platform like bol.com or amazon.com. Then you need to put your idea into practice by creating a website. Your goal is to try to attract as many visitors as possible and entice them to make a purchase! With everything learned during the minor, you can ultimately call yourself a junior digital marketer.

Course content

With the modules Digital Strategy, Digital Marketing 1 & 2, Realization 1 & 2 and Conversion Optimization, you lay a solid foundation for your knowledge. By presentations and lectures you will delve further and further into each subject. The creation, construction and marketing of a webshop/website is part of the minor. By using the right strategies, you learn to achieve the highest possible conversion for your website. Total: 30 ECTS.

Target group

The minor helps you to get a better perspective on digital marketing. You can follow this minor online (there are no physical lessons). The number of places is limited and we work on ‘first come, first served’ basis.

Enrolling in such a program offers several compelling advantages:

• Practical Application: It goes beyond theoretical understanding, enabling you to implement real digital marketing strategies.
• Entrepreneurial Opportunities: Setting up your own bol.com or amazon.com partner website not only provides insights into digital marketing but also opens doors to income-generating possibilities and the potential to build your own online company.
• In-Depth Understanding of the Digital Landscape: The focus on acquiring knowledge about the digital landscape ensures a comprehensive understanding of trends, challenges, and opportunities in the digital world. This is crucial in the rapidly evolving field of marketing.
• High Job Assurance: With the ever-increasing demand for digital marketing expertise, this program provides a pathway to a secure career. The skills acquired, coupled with the practical experience of setting up and managing a partner website, enhance your marketability.

Why this minor?
Students are positive about the minor, because it has a strong business related link. A student said: "You learn a lot in a short time and I can also use the knowledge straight away at my work”. The work is perceived as very high (approx. 30 hours a week).

Experiences

Students are positive about the practical skills they develop and mention that they can apply them right away, sometimes even during the minor itself. At the same time, they experience the minor as challenging because of the high level of freedom and the expectation to work independently on assignments. Good discipline and planning are therefore essential.

Course structure

Develop a Digital Strategy

Part of creating a website are the strategic choices you make. The minor offers several assignment that help you get a more intensive knowledge of the strategic process. You also must develop a strategy that will be used as a starting point.
Digital Strategy: 5 ECTS

Apply Digital Marketing

On the basis of analyzes and strategies, the students must set up the prescribed channels (SEO, SEA & Social Media) before the website goes live.
Digital Marketing 1: 5 ECTS

Understands the basic technique of HTML and Wordpress

As a Digital Marketer, you should understand the possibilities of a website and make possible changes to a website. For this reason, you have to follow an HTML course and they independently develop a Wordpress website. The program is adapted to students who do not yet have technical knowledge or experience, so do not worry everyone is able to learn the basics!

Realization 1: 5 ECTS

Improve website performance

Through self-study, the minor also requires students to obtain a minimum of 3 Google certificates, including the Analytics certificate. On the basis of this knowledge, short-term studies are carried out with the help of Google Tagmanager and Hotjar. Improvements are made on the website based on the outcomes.
Conversion Optimization: 5 ECTS

Analyze the added value of the resources

By applying Digital Marketing, the student must improve the result of the website on the basis of a number of assignments. Through analyzes, they also ultimately determine the added value of the product. In addition, there is a critical reflection in which one's own work needs to be examined.
Digital Marketing 2: 5 ECTS

Develop and maintain a web store

The students must develop a webshop within Magento. In this way they also learn the specific principles of a web store and are then able to set up their own webshop.
Realization 2: 5 ECTS

ACTIVITIES
By practical assignments, presentations and lectures you will get a broader view on each subject. The development, optimization and marketing of a webshop / website is part of the minor. By using the right strategies, you learn to achieve the highest possible conversion for your website/webshop.

Assessment methods

The modules within the minor will be tested with assignments and oral exams. At the end of the period, students need to do a final presentation for the lecturers and the specialists. Based on your performance in the minor, we determine whether you are qualified as a Junior Digital Marketeer.

How do I register?

The registration process for a Kies op Maat minor at Saxion is a bit different from what is described on the website www.kiesopmaat.nl.

How does it work?

Step 1: Download the learning agreement from the Kies op Maat website and have it signed by the examination board of your home institution. Also sign the learning agreement yourself.

Step 2: Start your enrolment via Studielink (www.studielink.nl). Go to the “Courses” tab and click on “Add new enrolment request”. Then select Saxion as the “Educational institution” and enter “KOM” as the search term. A list of all the minors will appear. Make sure you choose the correct minor. After the registration in Studielink, you will receive two emails: one that confirms your registration at Saxion and immediately afterwards an email with the login code and link for the Osiris registration portal. You can upload the signed learning agreement in the Osiris registration portal.

Due to the transition to a new registration system, you will receive these emails starting April 1!

If you have any questions about the registration, please contact our Servicepoint via 088 – 019 3000 / servicepoint@saxion.nl.

For questions about the content of the minor, please reach out to the minor contact person.