Do you want to experience the essence of marketing communications? Are you looking forward to working with real-life clients, through service learning in combination with a design-based and creative mindset? And to get the opportunity to become an expert in one or more aspects of the trade by expanding your own skillset? Then the minor Marketing Communications is a great choice for you! You will improve and explore your professionalism within the field of Marketing Communications. 

Minor content

The minor offers a broad range of topics, with the focus on the field of Marketing Communications. Students get to deepen their knowledge about this field of expertise by writing and presenting a literature review. Next to this the students work in small project groups on a real-life case, where they develop a marketing communications plan and provide creative products for their client.
An important base is the focus on personal development in alignment with the content of this minor.

This minor is offered by Entrepreneurship & Retail Management.

Structure of the minor

Components of this minor are: conducting an individual production, develop Academic (research) skills, design a marketing communications plan/-campaign, develop creative marketing communications products, personal development. 

Essential knowledge of marketing communications, project (group) work, expanding creativity/iterative thinking, development professionalism.

Examination

Individual production and personal brand, presentations, project (group) work, marketing communications plan and products.