Are you ready to make a difference in the world of tomorrow? Do you not only want to be successful, but also contribute to a flourishing society and a healthy planet? Do you believe in companies such as Tony's Chocolonely, Dopper, Patagonia, Too good to go and Triodos Bank, which not only strive for profit, but also for a positive impact? 

At Inholland University of Applied Sciences we invite you to participate in our inspiring elective module: Marketing & Social Impact. With the motto: 'Doing well by doing good' (attributed to Benjamin Franklin, late 19th century), we challenge you to think about the best mix of capitalism and philanthropy. 

What awaits you? 

In the first part of the module you and your team will dive into the world of purposeful marketing. By going through the entire marketing process for a client, you study cases, put yourself in the shoes of the target group, research trends and consult experts. The result? A new value proposition at product and concept level, in which profitability and social contribution come together. 

In the second part, a unique opportunity awaits you: you devise and implement a campaign on a topic that you find important. Make more exercise irresistible, vaping among young people extremely drowsy or earplugs during festivals very normal. You create social impact with guerrilla marketing and fun promotions.

Why should you participate? 

• Explore the depths of greenwashing, ethical trading, data mining, value creation, marketing design, customer-oriented thinking, co-creation, behavioral design and taking responsibility. 
• Be inspired by a rich online learning environment, full of videos, cases, stimulating questions and articles that will help you prepare for expert lessons and training. 
• Develop your knowledge in collaboration with experienced marketers during coaching sessions and put the insights you have gained directly into practice. 
• Experience a structured approach with models such as the "Build-test-learn" method, Triple-Layered Canvas and Marketing Design, which allows you to arrive at co-creative solutions and new insights. 
• Regularly present interim results to fellow students for valuable feedback and feedforward that will take you further. 

Are you ready to make your mark on the future of marketing? Participate in Marketing & Social Impact and discover the power of responsible business!

This is a new module; more information will follow as soon as possible.

Group project: Marketing & Social Impact project

Individual project: Making Waves

At this moment, all available spots for this minor have already been filled. It is still possible to register for this minor, however you will be put on the waiting list. In the week of 6 May we expect to let you know whether we can place you.

Question? Contact: kiesopmaat.crb@inholland.nl

This minor is also offered in Dutch in semester 1 in Rotterdam and Amsterdam, and in semester 2 in Haarlem.