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Innovation & Creativity (English)

Innovation is more important than ever. It is the key to creating new exciting things that can improve our lives and solve problems, big or small. Innovation is the engine driving progress, making the world a better place.

The minor Innovation and Creativity takes you on a journey through the process of innovation, generating new products, services or business opportunities. Not only the creative development of a new product, service or concept, but also bringing it onto the market. We teach students to put ideas into practice, to prototype and test, and consequently build successful entrepreneurial activities, as well as a more sustainable future.  

Innovation: During the minor you follow workshops about the theory and practice of innovation, with topics like Trendwatching, Disruptive and Open Innovation, Business modelling as well as Leadership and Change Management.  

Creativity: Creativity is one of the driving forces of innovation. You learn and apply creative thinking, brainstorming, prototyping, concept writing, concept visualization, storytelling, facilitating creative sessions, creative tools, and creative leadership. You explore and develop your own creative potential and skills. 

Projects: During the minor we work for 2-3 real-life clients in different industries on an actual innovation challenge. In close collaboration with the client and your lecturers you work in different mixed multi-disciplinary groups of 4-5 international students. In the end you present your concepts, ready for implementation.

Read more about the minor in our magazine.


Is Innovation & Creativity the minor for you? 

  • Curious and open to new ideas, people, technology and cultures?  
  • Want to master the process of developing and implementing  
    new products, services, ideas or systems? 
  • Want to work on real-life challenges for real clients, in an interactive,  
    creative and hands-on environment? 
  • Want to explore and develop your own creative skills in order to find 
     the Innovation Sweet spot? 

Learning Outcome of the minor program 

You manifest yourself as a knowledgeable, creative, and innovative starting business innovator who creates innovative business using an innovation process in which you demonstrate that you can discover the real innovative challenge, generate new and innovative ideas and develop and test concepts while making use of the innovation cycle, research methodologies, creative techniques, facilitating principles, innovative tools, skills, and knowledge in a multidisciplinary, international, and cultural diverse context with an open mind and an entrepreneurial, responsible, and creative mindset. 



- Level: Bachelor 
- Language: English B2-level 
- ECTS: 30 
- Duration: one semester, September till January 
- Location: ‘s-Hertogenbosch 
- Avans University of Applied Sciences, Academy of Creative Innovation 

- Note: this minor is also given in Dutch, please check:  

For more information about the minor, contact Maartje Damen. ( 

For more information about housing, enrolment procedure etc., please contact the International Office ( 



Ten Types of Innovation – the discipline of building breakthroughs. Keeley, Larry ISBN 9781118504246 

Zig zag – the surprising path to greater creativity, Sawyer, Keith ISBN/EAN 9781118297704 



In addition to active participation and the processing of workshops, students need to deliver several projects, group and individual assignments. Students need to demonstrate reaching the learning outcome in an individual presentation and portfolio-assessment.

Aanvullende informatie


The Avans education linked to this minormodule is: 

Business Innovation Den Bosch (BINNO-H) 

This information you will need for the enrolment on Studielink.