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Innovation and Creativity

Grand challenges, economically uncertain times and increasing customer expectations have made sustainable innovation a necessity, more essential than ever. 

The minor Innovation and Creativity explains innovation as the process of generating sustainable new products, services or business opportunities. However, it is not just the invention of a new idea that is important but also “bringing it onto the market”. We teach students to put the ideas into practice and exploit them in a manner that leads to successful entrepreneurial activities as well as a more sustainable future. 

Innovation: managing innovation becomes a more and more relevant topic. Global and virtual competition demand us to be able to manage innovation short and long term. Managing innovation has its effects on multiple organizational aspects, like culture, HR, and marketing, and requires an entrepreneurial mindset. How this works will be discussed in this course.

Creativity: To be innovative you need to be creative. In the 'creativity for innovation' workshops, you will learn the starting principles of creativity, explore your creative potential, and learn and apply creative thinking, brainstorming, prototyping, concept writing, concept visualization, storytelling, facilitating creative sessions, creative tools, and creative leadership.

In the innovation projects, you will work in a mixed multi-disciplinary group of 3, 4 international students who will be working on innovative challenges for our clients.

Read more about the minor in our magazine.


You manifest yourself as a knowledgeable, creative, and innovative starting business innovator who creates innovative business using an innovation process in which you demonstrate that you can discover the real innovative challenge, generate new and innovative ideas and develop and test concepts while making use of the innovation cycle, research methodologies, creative techniques, facilitating principles, innovative tools, skills, and knowledge in a multidisciplinary, international, and cultural diverse context with an open mind and an entrepreneurial, responsible, and creative mindset.


Practical information

- Level: Bachelor
- Language: English B2-level
- ECTS: 30
- Duration: one semester, September till January
- Location: ‘s-Hertogenbosch
- Avans University of Applied Sciences, School of Entrepreneurship, Marketing and Innovation

For more information about the minor, contact mr. Koen Demouge (

For more information about housing, enrolment procedure etc., please contact the International Office (


Ten Types of Innovation – the discipline of building breakthroughs. Keeley, Larry ISBN 9781118504246

Zig zag – the surprising path to greater creativity, Sawyer, Keith ISBN/EAN 9781118297704


In addition to active participation and the processing of workshops, students need to deliver several project group assignments. Students need to proof in a individual presentation and portfolio-assessment that they meet the learning outcome.

Aanvullende informatie


The Avans education linked to this minormodule is:

Business Innovation Den Bosch (BINNO-H)

This information you will need for the enrolment on Studielink.