Kies op maat

Inloggen Menu

International strategic communication & sustainable development

Our world has turned into a global village. Continents have become neighbourhoods and the interconnectedness and interdependency between nations is ever increasing. Governments, companies, organizations/NGO’s are looking for skilled (strategic) communication experts who have  state-of-the-art professional knowledge and skills as well as a highly sophisticated awareness of intercultural communication and societal issues.  

The minor focusses on completing students’ knowledge in strategic corporate communications (in an international context) and acquiring advanced skills in intercultural communication. Special attention will be given to societal issues (corporate social responsibility and creating shared value) and sustainable development. What contribution can strategic communication make to attaining the Sustainable Development Goals?  

In an international classroom students will broaden both their professional and personal horizon. 

If there are too few enrollments, this minor will not take place.


Students will:  

  • gain knowledge about and insight in (international) corporate communication, cross cultural communication, corporate social responsibility and sustainable development; 
  • learn how to use communication to solve help solve societal issues;
  • develop a profound interest in international and intercultural issues;
  • deepen their cross cultural sensitivity;
  • acquire skills to work and communicate in an international and multicultural setting.
  • Students can make a thorough analysis of an organisation’s CSR efforts and her corresponding communication practices.
  • Students develop a sensitive ethical awareness about truthful, transparent and accountable practises and communication. 

Aanvullende informatie

Procedure na inschrijving:

  1. Download je leerovereenkomst(en) stuur daarna een verzoek naar je eigen examencommissie met in de bijlage de door jou ondertekende leerovereenkomst(en).
  2. In afwachting van het besluit van je examencommissie reserveren wij de minorplaats(en);
  3. Je eigen examencommissie geeft akkoord door de leerovereenkomst(en) te ondertekenen en te voorzien van een stempel van je hogeschool;
  4. Deze ondertekende en gestempelde leerovereenkomst(en) stuur je naar;
  5. Nadat de leerovereenkomst(en) bij binnen is/zijn, ontvang je een mail met daarin de stappen die je moet ondernemen om je aanmelding voor de minor(s) definitief te maken.


All students are welcome to participate in this minor. However, we expect students to have a basic knowledge about strategic communication/journalism.  

Verdere ingangseisen:

    1. De propedeutische fase moet succesvol zijn afgerond.
    2. Verder verwachten we van je dat je competentie niveau 2 (post propedeuse) bezit. Dat betekent onderstaand:
    • We gaan er van uit dat je complexiteit kunt analyseren, leertaken kunt ontwerpen en zowel zelfstandig als interdisciplinair kunt samenwerken.
    • We prikkelen je om verschillende invalshoeken te hanteren en in dialoog te gaan met andere disciplines en culturen.
    • Gedurende de hele minor vragen we je ook om kritisch te reflecteren op inhoud, context, proces, eigen persoon, eigen beroep en levensbeschouwing.


Classes and assignments  

The learning environment consists of lectures, self-study, workshops, group  and individual assignments and an excursion. 

 Term 1 

  • Cultural Encounters (5.0 EC): Communication is a tool in processes of both ‘binding’ and ‘bridging’.
    Cross cultural communication skills and diversity competence are required in a global multi-cultural society. 
  • International Communication (5.0 EC): Strategic communication is aimed at building sustainable relations with internal and external stakeholder groups. For governments, companies and organizations sustainable communication is a prerequisite to earn (societal) trust.
  • Sustainable Development (5.0 EC): What role can communication play in finding solutions to ‘wicked problems’ related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice?

Term 2 

Sustainability Communication (5 EC):  

This advanced course uses the content of two previous classes offered in term 1 – International Strategic Communication and Sustainable Development – as stepping stones to further investigate the relation between communication and marketing and organisational and societal issues having to do with sustainable development. Students will be further introduced to strategies, techniques and activities that organisations develop and implement to market or communicate their sustainability commitment (related to the Sustainable Development Goals) and expose their successes and/or failures. Key subjects such as Corporate Social Responsibility and Creating Shared Value will be presented as the framework within which organisations implement their sustainable agenda.  

  • International Communication Project (10 EC): Project in which students work for a company dealing with an issue related to communication in an international context. For Dutch students there is an opportunity for a project with a university in Rwanda. 


September - February

The exact timetable will be announced in due time.