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Sustainable International Business

Take a deep dive into doing business abroad

Our world has turned into a global village. Continents have become neighborhoods and the interconnectedness and interdependency between nations is ever increasing. In this global-ized world the art of doing sustainable international business between individuals, compa-nies, governments and organizations has become an indispensable quality for professionals in the business field.

Nowadays governments, companies, NGOs and international organizations are looking for skilled experts in business who combine state-of-the-art professional knowledge with high-ly sophisticated intercultural skills and a keen understanding of global societal issues and challenges related to the field of international business.

At the end of this program you are well-prepared to acquire a final project abroad and to finish it successfully, while working with international colleagues. Moreover, you will have all the knowledge and skills to start an international career in business, communication or HR.

If there are too few enrollments, this minor will not take place.



Throughout this minor you will:

  • gain knowledge of current issues with regards to European integration, nation branding and economic diplomacy, political economy, strategic and sustainable marketing, the role of business in finding solutions to ‘wicked problems’ in the field of sustainable development and the cross-cultural aspects of doing business abroad;
  • apply this knowledge in projects within the Food Valley region together with Dutch and foreign students;
  • have the ability to network internationally and become more culturally sensitive.

Aanvullende informatie

Procedure na inschrijving:

  1. Na het downloaden van je leerovereenkomst(en) krijg je zo spoedig mogelijk een mail met daarin of er bij jouw minor(s) nog ruimte is;
  2. Daarna stuur je een verzoek naar je eigen examencommissie met in de bijlage de door jou ondertekende leerovereenkomst(en);
  3. In afwachting van het besluit van je examencommissie reserveren wij de minorplaats(en);
  4. Je eigen examencommissie geeft akkoord door de leerovereenkomst(en) te ondertekenen en te voorzien van een stempel van je hogeschool;
  5. Deze ondertekende en gestempelde leerovereenkomst(en) stuur je naar;
  6. Nadat de leerovereenkomst(en) bij binnen is/zijn, ontvang je een mail met daarin de stappen die je moet ondernemen om je aanmelding voor de minor(s) definitief te maken.


All students are welcome to participate in this minor. However, we expect students to have a basic knowledge about international business.

Verdere ingangseisen: 

    1. De propedeutische fase moet succesvol zijn afgerond.
    2. Verder verwachten we van je dat je competentie niveau 2 (post propedeuse) bezit. Dat betekent onderstaand:
    • We gaan er van uit dat je complexiteit kunt analyseren, leertaken kunt ontwerpen en zowel zelfstandig als interdisciplinair kunt samenwerken.
    • We prikkelen je om verschillende invalshoeken te hanteren en in dialoog te gaan met andere disciplines en culturen.
    • Gedurende de hele minor vragen we je ook om kritisch te reflecteren op inhoud, context, proces, eigen persoon, eigen beroep en levensbeschouwing.


The learning environment consists of lecture, self-study, seminars, workshops, group assignments and an excursion. There will be many practical tests and assignments in which students are expected to show both that they have gained sufficient theoretical knowledge and that they are able to apply the newly acquired knowledge.

The subjects of this course are the following:

Term 1:

  • Cultural Encounters (5.0 EC): cross-cultural communication, nation branding, and economic diplomacy and their role doing international business.
  • International Business (5.0 EC): the role of strategic and sustainability marketing in doing international business.
  • Sustainable Development (5.0 EC): the role of business in finding solutions to ‘wicked problems’ related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice.

Term 2:

  • International Business Project (10.0 EC): project in which mixed groups of students work for a company with a real international business problem they need to have solved.
  • Political Economy (5.0 EC): a deep dive into the macro-economic context of individual businesses.

A few examples of assignments of last year:

  • In the Political Economy class a number of macro-economic themes were discussed from the perspective of the countries of the participants. In the final assignment students advised the leader of their government on macro-economic themes.
  • During the International Business Project students worked together in a culturally mixed group on an analysis of the Moldovan market with regards to energy efficient wall systems; another group did research on the question whether a particular mushroom production method could be exported to the Ugandan market.


September - February

The exact timetable will be announced in due time.