Deze minor wordt in het Nederlands of Engels aangeboden, afhankelijk van de inschrijving van internationale studenten. Dat kan jé kans zijn te werken in een internationaal team. Beheersing van het Engels hoeft geen beperking te zijn. Je wordt er nooit op “afgerekend”. Individuele portfolio’s mag je in het Nederlands inleveren. Dus laat je niet afschrikken en lees onderstaande informatie. Vragen? Stel ze gerust.

Media Innovation

Explore with us how creative journalism can be!

 

From AI, location-based content, interactivity, gaming, VR, AR, and 3D audio to theatre, art installations and oral storytelling. Journalists have a lot of digital and analogue tools and methods at their disposal to construct their stories. However, in the daily rush of producing stories – within the traditional boundaries of online, television, radio, and print – journalists and journalism students alike often do not get the chance to experiment with all the tools at their disposal. This programme aims to change that, enabling you to develop a creative mindset in your work.

 

Step with us into a creative carousel of tools and methods for idea generation and presentation. You will try your hand at different tools and approaches every couple of weeks, and work on your skill to generate out-of-the-box journalistic ideas. On a basic level you will be trained in the use of technological applications, such as AI applications and 3D audio, and for example – on the more analogue side of things – theatre and oral storytelling. But more importantly, you will learn to think differently, being able to see chances in the future and see what different tools and approaches do to a journalistic story. During the minor you will produce a portfolio of creative journalistic work, and at the end highlight your accomplishments in a public showcase. You end the minor with an oral exam, in which you discuss, together with your teachers, what tools had what kind of effect on your journalistic work, and where you think a great promise for journalism lies. Ultimately, the aim of this minor is to explore and experiment with what journalism can be.

 

Learning Objectives

- The student can identify, analyse and substantiate a problem, need or opportunity that arises within a specific target group and/or within the development of an idea for a specific media concept.

- The student knows how to find written, digital and oral sources using various search strategies. The student can access these sources and use them to formulate a solution or approach to dealing with a problem, need or opportunity.

- The student can thoroughly research a problem, need or opportunity. The student is aware of what information is still missing and can uncover new facts and/or make new connections.

- The student can provide a reasoned elaboration of the approach or solution to the problem, need or opportunity addressed.

 

- The student can explain a media concept and all its facets using the Business Model Canvas and the Value Proposition Canvas. As part of this, the student provides insight into the (business) opportunities of the media concept based on research, testing and interests of stakeholders and other players. And the student demonstrates knowledge of possible business models and shows substantiated whether they are suitable for the concept and can argue the choice.

- The student can formulate a definition of what constitutes a media concept or innovation and knows how to apply this to the development of a concept by formulating a need or opportunity. The student can apply this to the development of a concept by formulating a relevant hypothesis and research question based on the Business Model Canvas.

 

- The student knows the difference between desirability, feasibility and viability of a media concept and can substantiate the desirability, feasibility, and viability of the media concept.

- The student can estimate the (business) chances of the concept based on research.

- The student can identify the relevant players, stakeholders and factors involved in a problem, need or opportunity relevant to a chosen media concept based on research. The student can characterize these players and stakeholders by explaining their roles, interests, needs and relevance to concept development.

- The student can prove or reject hypotheses, or answer research questions, based on experiments, testing and development of the media concept and can articulate the choices made during the project to further the development of the media concept.

- Through a reasoned analysis of strengths and weaknesses, the student can describe the quality of a devised media concept in terms of clarity and originality of the idea and its usefulness for the chosen problem/need/opportunity and target audience. For each building block, the student indicates what lessons can be learned for the further development of the media concept.

- The student draws a reasoned conclusion about the innovative media concept as a whole.

- The student formulates recommendations and actions for adaptation and/or further development of the media concept.

- The student formulates a recommendation to developers of media concepts in general based on the lessons learned from the project and minor.

 

- The student can demonstrate a professional contribution to the functioning of an interdisciplinary team, meets deadlines and demonstrates an equal degree of commitment while working on the media concept and related assignments. The student demonstrates awareness of professional and personal qualities and limitations.

- The student is critical of how he accomplishes his tasks and his level of commitment. Based on this analysis and lessons learned, the student convincingly describes how he will engage and fulfill his role during the remainder of the project and the minor.

- The student demonstrates the final result or status of the development of the media concept worked on during the project.

- The student proves that his professional contribution to the functioning of the interdisciplinary team was up to standard by providing a complete and substantiated overview of the activities performed and the fulfilment of his role during the development of the media concept and related assignments.

- The student reflects on his professional and personal qualities and limitations in relation to the role played in the interdisciplinary team and the activities performed.

 

Who is the minor for?

The minor is open to students from all HBO studies, but is certainly interesting if you study journalism, communication, business administration or marketing. All students contribute their own expertise. So you learn a lot from others. And others from you.

Entry requirements

Completed year one and preferably completed year two of the program (prerequisites may vary per program and are determined on an individual basis via a possible application procedure).

Testing Business Ideas, a field guide for rapid experimentation by David J. Bland & Alex Osterwalder, 2020. (Nederlandse versie: Business ideeën testen)

The minor Media Innovation is an intensive minor. Students are expected to be available for education throughout the week. There is no fixed schedule-free day.

In this minor you work on developing competencies in two ways: gaining knowledge and practicing skills and working on project assignments. At the end of each period, you account for your development and performance in a portfolio based on professional products and project reports. Evidence can also be provided in part through video or a presentation.

 

What will you gain in the future?

The issues you will work on also concern companies, organisations and self-employed people who want to use media to address a target group. How do you reach your audience in a digital world, how do you involve them and keep them interested? And in such a way that it is affordable or even profitable. Creative media experts with business acumen are therefore in demand. So in your future profession, you might be the one to provide the answers to these questions

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