Kies op maat

Login Menu

Strategies for Innovative Communication

Fontys' minor Strategies for Innovative Communication is an in-depth minor of 30 ECTS which covers a number of relevant aspects of the subject communication. The focus in 'Strategies for Innovative Communication’ is on applied research and strategical advice in the areas of branding, PR and marketing. Current developments are discussed, for example, with regard to technological and social developments, as well as new strategic models from the field. A deepening of the theory is also included. The knowledge gained is put to use in examples from practice. We discuss current subjects which play a part in the occupational field of a communications professional.

In the international variation of this minor you will learn more about intercultural communication. You will create a network of international colleagues and improve your English skills. In groups you will conduct explorative research which is aimed at examining the possibilities and consequences for the professional practice of communication.

Content of the programme

- Urban intelligence: In this module we zoom in on technology trends and study these for social and communication-strategy aspects. An obvious example of this is Data Mining (on the basis of Big Data) but also consider the developments concerning Social Media Monitoring and Online Content Strategy.
- Data Driven Media: This course focusses on the chances and possibilities big data have for professionals in the area of communications, ICT, marketing, research and business. Public Relations as we know it, does not exist anymore. So what are the challenges in the near future?
- Thought Leadership: At a time when you need more than simply good products to impress your clients, thought leadership is becoming an increasingly relevant positioning strategy. After all, many clients are looking for refreshing and unorthodox views on matters that go beyond the product (e.g. sustainability, urbanisation, digitalisation). And this is exactly what thought leadership involves: being able to shift existing views on a market or social issue and in this way providing innovative insights and approaches.
- Beyond the Mirror: In this module, we will take you into this immersive world of new realities. How can these technologies shape the future of identity, experience and reality? What is the impact on interaction, communication and society? We will dive into Facebook Spaces, Hololens and Mixed Reality. You will not only study these technologies and their impact, but by the end of the course you will also create and deploy a VR/AR application. Are you ready to step beyond the mirror?


Practical information

Duration: 20 weeks
Contacthours: 15-20 per week
Credits: 30 ECTS
Semester: Fall and spring
Location: Eindhoven
Language: English



This minor is under the supervision of Fontys School of Communication in Eindhoven

Send an email to

or call =31(0)8850 78224





Toetsing Strategies for Innovative Communication