Are you crazy about storytelling? If you want to learn how to tell a powerful story – AND you are a bit of a pixel geek – then this minor definitely suits you. The minor Transmedia Design is the ultimate fit for those who like  stories, film, gaming, have a thing for innovative media but also like to think strategically.

We need new stories. Stories that stand out, create impact en evoke emotion. Stories that prompt us to change our way of thinking, and behaving, stories that make us aware of what we did not know.

Transmedia is a storytelling technique and it can be used to tell impactful stories, be it for entertainment, marketing or journalism purposes.

In the minor Transmedia Design we not only think of whát story should be told, but also hów to tell it. We go find innovative ways of storytelling, and we stir up the conversation making use of multiple platforms. Stories that are interactive and participative.

At the minor we let you experiment:  You will do so by designing a Transmedia experience; one that turns your audience into a fan of your product, your brand or your topic.  

At the minor we challenge you to explore: you’ll learn new media techniques, get acquainted with VR, AR, AI tools and see how these can help tell the story you want.

At the minor we have you expand your world: You will do so by studying best practices from all kinds of domains, and we take you out on excursions, broadening your horizon and very important :do so in an international classroom , learning about stories from all around the world.

The minor programme:

the minor program is  very hands on, mostly working in a team on your Transmedia Experience, that you will actually execute and publish. Your team will either work for a client (in that case you’ll execute and publish a pilot version) or create its own independent production, under the supervision of an industry expert. Off course the minor team will intensively coach you on this process.

You will follow lectures on Transmedia Theory, Narratology and Transmedia strategies and Tools.  

Workshops are provided on creative thinking and concepting, worldbuilding, 360 film making- and editing, project management, social media marketing, Google and social analytics,

NOTE: Tools are addressed intensively, but the minor is NOT a an ADOBE CC course. Some beginner workshops will be offered for students who are new to the area of designing. On request we might offer workshops for advanced students. Coaches will be available to help with specific questions about different Adobe programs.

The minor is taught completely in English.

Assessment:

The minor will be assessed through 3 deliverables and a final portfolio assessment.

1. The transmedia production (team effort),
2. A case study paper (individual)
3. A treatment design of a given IP (pairs).

The minor aims to tap as much as possible into your own learning goals connected to the domain of transmedia design and assesses these personal learning goals by having regular one on one talks about these goals and an end portfolio assessment to assess your overall learnings from the minor. 

Elegibility:

It is important  we make a “good match”. Therefore after enrolling for the minor program you will receive an invite to an intake session in which level of English and motivation will be assessed. The enrolment is official when an acceptance mail is then sent to you.

Minor Regulation
Here you can find the minor regulation
The purpose of the minor regulation is to inform you about the subjects within the minor, how the testing is set up and when you have concluded the minor. Students can derive rights out of the text of the minor regulation.