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Transmedia Design for Creative Industries

Transmedia design means creating interactive stories and story worlds that unfold across various channels and platforms, engaging the audience deeply and encouraging them to participate. This minor focuses on the research and  design of transmedia productions, both in the world of entertainment and branding in general. 

In the entertainment industry the story ís the product: designing transmedia here means expanding that story by enlarging the story world on multiple platforms. Transmedia marketing, however, involves the design of interactive content to fit the core values of a brand. It is focused on getting the right message to the right target group. A brand, then, can be a company but also a person or an NGO, using transmedia strategy as a tool to raise awareness on societal issues.

The main focus of the minor program is on creating a real transmedia production as a teamwork effort for an actual client or as a self-contained production. Creating this production involves brainstorming, creative thinking and designing strategies. The essential part of this project is creating the story or taking an existing story and transforming it in into a complete story world, spread out over several media.
The minor program offers theoretical courses on the topic, as well as courses to train your analytical skills for evaluating purposes like creating a KPI-dashboard (Key Performance Indicators). Transmedia best practices are researched to inspire and to reflect upon. The students develop a critical and academic view on the potential and issues of transmedia in the field of branding and entertainment. This critical view will also be used to give feedback on the content of their fellow students in order to create the best possible transmedia production.

Since the minor involves the execution of the transmedia production, creative skills will be used and improved. The results of the learnings will be shared in class in order to monitor the learning process. However, this minor is not directly focused on graphic design-, video- and technical skill courses. The minor will offer some basic workshops on several of these topics. More in depth courses may be offered on request of the group. Coaches are available to help with more specific questions on different skill levels.

The minor is taught completely in English. The setting is an international classroom with students of several different nationalities.

Toetsing

Transmedia Design for Creative Industries