E-preneurship E-commerce & E-fulfilment
Today’s economy is rapidly changing because of the strong growing E-commerce businesses. During this minor, students will develop knowledge and skills in E-commerce & E-fulfilment areas and acquire entrepreneurial competences to make an online business successful. These competences are inevitable in case of future independency (entrepreneurship) and highly appreciated in corporate management positions (intrapreneurship / business development manager). Both of these scenarios are focused on exploring new opportunities and business building, in order to create economic value. They therefore are of key economic and social importance in modern society.
E-commerce & E-fulfilment modules (Introduction Phase)
Introduction to e-commerce
ICT and e-commerce
Traffic channels and internet marketing
Assortment, buying & merchandising
Transportation & delivery & last-mile
Entrepreneurship modules (Introduction Phase)
Business plan writing
E-marketing and sales
Research methods and business planning
Entrepreneurial competences &
Advanced Phase topics:
Innovation concepts in e-commerce
Utilizing big data to optimize the e-commerce Supply Chain
Optimizing and managing the last-mile
Legal, customs and compliance
Managing hyper growth in a physical e-commerce environment
Mechanization versus HR planning – How to Manage peak periods?
The introduction phase provides the students the theoretical basis needed to be able to gain more in-depth knowledge about e-fulfilment and to apply the obtained knowledge and competences later on in the advanced phase, by carrying out projects for real e-commerce players. These projects will be guided by their internal (teacher) and external (company) coach. Hence, this minor has follows a combination of knowledge comprehension (understanding) and application (using the knowledge).
At the end of the minor, students will have broader knowledge about abovementioned topics, understand the relation between the topics and can apply the knowledge in real projects. In doing so, they investigate, analyze, improve and and develop (new) business opportunities within an (internationally operating) e-commerce company. The acquired competences are of great importance for achieving success in the emerging world of online commerce. According to Thuiswinkel.org, the organization representing the e-commerce industry in the Netherlands, there is currently a significant shortage (and therefore high demand) for competent managers with these qualities.
Duration: 20 weeks
Contact hours: 12 - 15 per week average
Required hours study time: 40 per week average
Credits: 30 ECTS
Certificates (2): Fontys Minor and E-Academy Thuiswinkel
Start: September (S1) and February (S2)
Fontys University of Applied Sciences (Fontys Hogeschool Techniek en Logistiek)
Tegelseweg 255, 5912 BG Venlo.
For further information please contact the minor-coordinator Mr. Ken Zschocke
by Email email@example.com
Here you can find the minor regulation
The purpose of the minor regulation is to inform you about the subjects within the minor, how the testing is set up and when you have concluded the minor. Students can derive rights out of the text of the minor regulation.