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International Business Management

Introduction

The hot seat of an international manager is yours in this minor!

Society is changing at breakneck speed. Small as well as large enterprises in any sector of business are confronted with many challenges. Globalization brings many opportunities for all kind of companies. Investment in innovation is and remains a fixed item on the agendas of many companies. Concepts such as internet of things and big data are hot topics in business nowadays.

The world is changing so fast that your future job probably does not exist right now.

We prepare you for these new jobs. In International Business Management you will experience more than just a minor. After completing IBM, you are able to differentiate yourself from your peers, and you will boost your career opportunities in the increasingly competitive labour market.

Would you like to be the qualified manager who is able to take the best possible decisions for your company in these turbulent times? In the minor International Business Management, you develop your knowledge, skills and attitude so you can excel in your field of expertise.

In this minor you experience globalization in real life: students from all over the world are represented in the minor programme. Moreover, students from various majors participate in IBM. Students value our international and interdisciplinary classroom setting. Highly trained and experienced lecturers guarantee our expertise and state of the art courses, where the latest developments will be discussed.

Students valued the minor International Business Management extremely well in the previous years. It served as a great preparation for their bachelor project and for their domestic or international career.

Questions are always welcome. Feel free to contact the coordinator mr. van Melis: D.vanmelis@fontys.nl

 

Minor overview

 International Management (12 ECTS) is obligatory in this minor. Next to this course, students are invited in the International Marketing course (12 ECTS). Students with a marketing background can participate in the International Marketing for Marketers course. Students without marketing experience can follow the International Marketing for non-Marketers course. Next to these 24 credits, students can choose a specialization course worth 6 ECTS which fits best to their personal demands. The following electives are available: Leadership and Coaching, International Event Management, Business Psychology, International Customer Insights, Global Sport Marketing, PR&Social Media and Individual Research Project.

Didactical approach

 Various didactical approaches and testing methods will be used, depending on the course. Please read the course descriptions in the minor manual for more detail. In general:

  • Using a combination of established teaching, new ideas and real-life applications students will see how interesting and challenging modern business life can be;
  • The minor IBM will use the most up-to-date literature, relevant knowledge about all the relevant fields of interest will be gained;
  • Recent developments, cases and examples in today’s business will be used by the lecturers; theory will be linked to daily life examples, interesting guest lecturers and exiting company visits.
  • The minor is interactive, students will participate in classes, interact with their lecturers and fellow students, debate their case solutions and develop their knowledge, skills and attitude.

Required background

The entire program of the International Business Management minor is offered in English, therefore students need a decent level of English skills to complete the minor IBM. Please read more about the required background for the choice packages at this section.

Students with a related and unrelated major are welcome in this minor. This minor is relevant for both groups. Students with a related major could deepen their management and marketing knowledge in a truly international environment. Students with a unrelated major could broaden their knowledge and link the business management concepts to their education and use it for their future profession.

Students with a marketing background are invited for the Marketing for Marketers course. Students without a marketing background are invited for the Marketing for non-Marketers course.

Next to this, all courses are open for all students who have a decent level of English skills.

Download the IMB manual

Toetsing

The Minor International Business Management has multiple ways of testing. These ways include business case challenges, interim theory exam and a final presentation and defence.