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Business in Asia

Knowledge of Asian culture, economy and markets is essential in today's business world. This minor introduces the major economies in Asia (East-Asia, South-East Asia and the Indian subcontinent) with a look at history, economic and political developments and future outlook of the region and in addition delves deeper into the various practical aspects of doing business in the emerging Asian markets through analysis and discussion of business cases and theory.

The minor consists of four sub-modules: 

Asia: Political-Economy of Growth is aimed at placing the current reality of Asian economic dynamism in a broader perspective of history, government policy, international relations and current and future economic, geopolitical and environmental challenges, enabling the student to recognize the relevance of these factors for the development of an internationalization strategy (PEG, 3 credits, weeks 1-6).

Asia: Socio-Cultural Environment is aimed at providing deeper insight in the major economies of the region such China, Japan, South Korea, India and Vietnam, with a look at these countries’  history, economy , (business) culture and business opportunities (SCE, 3 credits, weeks 7-12).

Asia: Business, Communication and Management  focuses on the practicalities of doing business in Asian emerging markets. Through the use of articles and analysis of real life business cases we will look at challenges and opportunities for exporting, investing, and doing business in the region from perspectives of marketing, strategic management, branding, market entry, knowledge and innovation, supply chain management, intellectual property protection and corporate social responsibility (BCM, 6 credits, weeks 1-12).

Essay will ask the students to independently study, analyse and present a business case or develop a business plan, taking into account all practice and theory of the other sub-modules (CBP, 3 credits, weeks 7-12) .

Leerdoelen

Understand the historical developments, key patterns, and trends of globalization, international relations and economic development in the Asian Region and recognizing the  strategic relevance of these developments for internationally operating companies.

Recognize the cultural differences in behaviour and values when doing business in the main Asian economies.

Analyse the economic, societal, political, legal and other environmental risks of the main Asian economies.  

Analyse relevant international business problems  and prepare alternative solutions through the study and analysis of theory and real-life business cases related to doing business in Asia and emerging markets in general.

Formulate market entry, marketing and branding strategies suitable for Asian markets.

Research and analyse relevant international business problems  and prepare alternative solutions through the study and analysis of theory and real-life business cases related to doing business in Asia and emerging markets in general.

Perform a market analysis and conduct research in order to assess foreign market opportunities, formulate market entry strategies and draft a plan taking into the account the particular cultural, economic, political and other environmental realities of the Asian markets.

Aanvullende informatie

  • Classes are scheduled during the day for 12 weeks. Start week is week of Monday 28 August.
  • All communication in IBMS is in English (IELTS level  or equivalent; grade 6,0 or higher is recommendable).
  • Note that IBMS might have a slightly different academic calendar (see "Rooster")

Ingangseisen

None.

Toetsing

Asia: Political Economy & Growth (PEG, 3 credits):
- Written exam 60 %
- Book Review 40 %

Asia: Socio-Cultural Environment (SCE, 3 credits):
- Written exam 60 %
- Book Review 40 %

Asia: Business, Communication and Management (BCM, 6 credits):
- Written exam 60 %
- Group Portfolio 30 %
- Group Presentation 10 %

Essay  ( 3 credits):
- Individual Assignment 100%

All tests/ assignments/ reports within the minor need to be passed with a minimum of 5.5. There is no compensation within (!) a minormodule and between (!)  minormodules.
In principle 80% mandatory attendance of class/ workshops.

Literatuur

Book(s), Reader (collection of selected articles, documentaries, business case studies) and Guest Lectures as/when announced during the sessions/ semester.

Rooster

Minimum of 6 class hours per week.

IBMS has a slightly different calendar compared to Haagse Hogeschool / THUAS. the minor starts 1 week earlier than the general THUAS Academic year -here week of Monday 28 August- until end of December and contains 12 weeks of classes, then 2 weeks of exams usually the last 2 weeks before the Christmas Holiday (to be confirmed though). In general there may also be mid exams (mid October) -if so this will be announced by the minor coordinator  then.

Classes are scheduled during the day for 12 weeks.