Kies op maat

Inloggen Menu

Business in Asia

Business in Asia 
Knowledge of Asian culture, economy and markets is essential in today's business world. This minor introduces the major economies in Asia (focusing on East-Asia, South-East Asia and the Indian subcontinent) with a close look at history, economics, social, and geo-political developments and future outlook of the region through different submodules. In addition the minors delves into the various practical aspects of doing business in the emerging Asian markets through analysis and discussion of business cases and theory. This minor  enables participants not only to revisit conventional wisdom in global business and management  in terms of best practices, widely accepted models/ norms, but also envisions new paradigms that are surfacing as we navigate through the current economic turmoil in search of a new global governance and prosperity. Our lecturers come from different backgrounds and all have years of practical experience living and working in Asian countries.  The minor consists of several submodules focusing on Politics&Economics, Socio-Cultural Environment, and Business & Management. 


After the completion of the course, students would be able to  

  • Assess the strategic relevance for internationally operating companies of historical developments, key patterns and trends of globalization, international relations and economic development in the Asian Region. 
  • Analyse and interpret specific opportunities and challenges in Asian markets and learn various business strategies helpful in handling these challenges and opportunities, 
  • Recognize the cultural differences in behaviour and values when doing business in the main Asian economies. 

Aanvullende informatie

All communication within the IB program is in English. 


While there are no formal entry requirement please take note of the following: 

  • The course requires a high level of English proficiency. All lectures, reading materials, assessments are communication are in English. Students should be comfortable with reading academic level articles, books and reports in English. 
  • The course is set up in such a way that students from non-business fields should be able to follow it with some extra effort to familiarize themselves with some basic (international) business concepts. 


  • A combination of written exam, assignments and presentations 
  • All tests/ assignments/ reports within the minor need to be passed with a minimum of 5.5, there is no grade compensation within the minor. 


Digital reader (collection of selected articles, documentaries, business case studies) will be published during the semester. 


  • Around 8-10 class hours a week 
  • The minor starts in block 2 of the first semester ( last week of October) and will run for 8 weeks (7 weeks of classes and 1 week of exams). Re-sits can be taken in January or June. Full-time only, so classes are scheduled during the day